Brifing

Predict Apple's surprise launch, win prizes

Final round begins in ZDNET's big guessing competition

Latest news2 min

1Last chance to predict

ZDNET's 'Big Guessing Game' about Apple's September 2026 event is in its final round. Participants can win an Apple Watch by predicting Apple's potential product launches. This final round will continue until September 1. Previous round results show 55% of participants don't expect a foldable iPhone in 2026.

2Prize details

One Apple Watch will be awarded via drawing among those who make correct predictions. No purchase is necessary to enter. The contest is open to US residents aged 18+. Sponsored by Ziff Davis LLC, not Apple. The winner will be notified after Apple's September event. Apple Watch is a registered trademark of Apple Inc.

3Previous round statistics

Second round results show 28% of participants predict Apple will announce a touchscreen MacBook. 17% think both products might launch. Those who missed earlier rounds can still participate in this final chance. Predictions will be evaluated based on Apple's actual announcements during their event.

4Participation terms

The contest began on May 19, 2026 and ends on September 2, 2026. Participants must legally reside in the US. Official rules are published on ZDNET's website. Apple specifically states it's not affiliated with this sweepstakes. Apple Watch remains Apple Inc.'s registered trademark throughout this promotion.

5Technology trends

Foldable phone market has grown recently, but Apple's entry isn't certain. Touchscreen MacBook concept has been debated by tech enthusiasts for years. This contest serves as an interesting measure of consumer tech expectations. ZDNET's event also forms part of their reader engagement strategy.

6Contest mechanics

Each correct prediction earns one entry into the prize drawing. Predictions accepted until September 1 at 11:59 PM ET. Results will be determined by comparing guesses with Apple's actual announcements. No advantages are given to participants of previous rounds. All compete under equal conditions.

7Timeline

The contest process began in May and concludes in early September. Apple's traditional September event typically showcases new iPhone models. This year, tech followers await potential surprises. ZDNET's contest aims to involve readers in this anticipation. Results will be announced post-event.

8Consumer expectations

Contest results provide valuable data about tech consumers' expectations from Apple. Foldable screens not being mainstream yet may explain participants' skepticism. Touchscreen MacBook represents a long-anticipated innovation. Such events help tech giants understand shifting consumer trends in the market.

Original article: Latest news — Apple'ın sürpriz lansmanını tahmin et, ödül kazan