# Predict Apple's surprise launch, win prizes Final round begins in ZDNET's big guessing competition - **Source:** [Latest news](https://brifing.si/source/77d15218-219f-472d-bf40-31b5646d2942) - **Published:** 2026-08-18 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/9c8dcf53-54c9-4b6c-9522-b8379aec3221 ## Last chance to predict ZDNET's 'Big Guessing Game' about Apple's September 2026 event is in its final round. Participants can win an Apple Watch by predicting Apple's potential product launches. This final round will continue until September 1. Previous round results show 55% of participants don't expect a foldable iPhone in 2026. ## Prize details One Apple Watch will be awarded via drawing among those who make correct predictions. No purchase is necessary to enter. The contest is open to US residents aged 18+. Sponsored by Ziff Davis LLC, not Apple. The winner will be notified after Apple's September event. Apple Watch is a registered trademark of Apple Inc. ## Previous round statistics Second round results show 28% of participants predict Apple will announce a touchscreen MacBook. 17% think both products might launch. Those who missed earlier rounds can still participate in this final chance. Predictions will be evaluated based on Apple's actual announcements during their event. ## Participation terms The contest began on May 19, 2026 and ends on September 2, 2026. Participants must legally reside in the US. Official rules are published on ZDNET's website. Apple specifically states it's not affiliated with this sweepstakes. Apple Watch remains Apple Inc.'s registered trademark throughout this promotion. ## Technology trends Foldable phone market has grown recently, but Apple's entry isn't certain. Touchscreen MacBook concept has been debated by tech enthusiasts for years. This contest serves as an interesting measure of consumer tech expectations. ZDNET's event also forms part of their reader engagement strategy. ## Contest mechanics Each correct prediction earns one entry into the prize drawing. Predictions accepted until September 1 at 11:59 PM ET. Results will be determined by comparing guesses with Apple's actual announcements. No advantages are given to participants of previous rounds. All compete under equal conditions. ## Timeline The contest process began in May and concludes in early September. Apple's traditional September event typically showcases new iPhone models. This year, tech followers await potential surprises. ZDNET's contest aims to involve readers in this anticipation. Results will be announced post-event. ## Consumer expectations Contest results provide valuable data about tech consumers' expectations from Apple. Foldable screens not being mainstream yet may explain participants' skepticism. Touchscreen MacBook represents a long-anticipated innovation. Such events help tech giants understand shifting consumer trends in the market. ## Sources covering this story - https://www.zdnet.com/article/big-guessing-game-apple-edition-round-3/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._