# CardVault by Tom Brady Opening at Hall of Fame Village Tom Brady and Charles Woodson expand sports memorabilia retail footprint to Canton and Orlando. - **Source:** [Yahoo Sports](https://sports.yahoo.com) - **Published:** 2026-11-06 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/9d46fcab-010c-40b5-ac72-a0305c5562b2 ## Retail Expansion Strategy CardVault by Tom Brady is set to open a new retail location at the Hall of Fame Village in Canton by early 2027. This expansion marks the brand's 22nd store, following plans for an initial Florida location in Orlando. The move aims to capitalize on high-traffic sports destinations for collectors. ## High-Profile Partnership The project features a collaboration between NFL legend Tom Brady and Pro Football Hall of Famer Charles Woodson. Brady joined the company as a co-owner in February 2025, working alongside founders Ed Kane, Chris Costa, Randy Greenstein, Tim Bonito, and Scott Heigelmann to grow the brand's presence in key sports markets. ## Historical Connections The partnership between Brady and Woodson is rooted in their shared history as University of Michigan athletes. Both figures expressed enthusiasm for bringing the retail concept to cities with deep sports legacies. They view this venture as a way to leverage their professional backgrounds to connect fans with significant athletic moments. ## Product and Service Offerings The new stores will stock a wide variety of items, including single sports cards, sealed boxes, and packs from major brands like Topps, Panini, and Upper Deck. Additionally, the shops will feature Pokémon cards and Fanatics Authentic memorabilia, while offering professional card grading services for serious collectors and hobbyists visiting the site. ## Signature Vault Experience A core feature of the CardVault retail model is the signature vault, which showcases high-value autographed and authenticated sports memorabilia. This specialized display area is designed to attract enthusiasts looking for premium items. The store aims to serve as a hub for fans to interact with rare pieces of sports history. ## Strategic Location Choice Canton was selected due to its status as the home of the Pro Football Hall of Fame, creating a natural synergy with the store's focus. Michael Cantor of Sterling Project Development noted that the concept aligns perfectly with the existing fandom and passion for football found within the local community. ## Operational Management The Hall of Fame Village is currently managed by a new private ownership group, which includes Sterling Project Development. Leadership at the Village, including Jim Porter, believes the CardVault concept will resonate with visitors. The store is expected to provide a unique retail connection to the nearby Hall of Fame museum. ## Market Impact Assessment By establishing a presence in both Orlando and Canton, CardVault is positioning itself within major tourist and sports-centric hubs. This dual-market approach reflects a broader trend of integrating retail collectibles into established sports entertainment venues. The success of these locations will likely depend on sustained interest from visiting global sports fans. ## Sources covering this story - https://sports.yahoo.com/articles/cardvault-tom-brady-store-coming-222348008.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._