# Apple Plans to Lease Its Expensive Products Through New Program The new leasing program could make Apple products more accessible. - **Source:** [CNET](https://brifing.si/source/ce507de7-7f24-4ff4-ab6d-7635abcc095a) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/9e4f1dbe-a0ea-4287-a5aa-b152553537a5 ## Apple's New Strategy Apple is planning to launch a new leasing program called 'Apple Upgrade' to offset recent price increases. The program, backed by Klarna, will offer leasing options for iPhones, iPads, Macs, and Apple Watches. This move aims to make high-priced products more accessible to consumers. ## Following Price Hikes Apple recently raised prices on many products, citing global chip shortages. The MacBook Air increased by $200, and the iPad Air by $150. Despite these hikes, the company reported record revenue last quarter. The leasing program appears to be a strategy to protect sales without rolling back price increases. ## Leasing Model Details The Apple Upgrade program will offer 24-month leases for iPhones and Apple Watches and 36-month leases for Macs and iPads. Users can return the device at the end of the term, pay the remaining balance to own it, or upgrade early. However, AppleCare won't be included, and additional fees may apply. ## Impact on Consumer Financing The program could appeal to cash-strapped consumers. Federal Reserve data shows many Americans rely on borrowing to cover emergency expenses. Apple's move aims to ease access to high-priced products through a 'buy now, pay later' model. ## Program Scope and Limitations Not all Apple products will be eligible for the program. The iPhone 16, Apple Watch SE, entry-level iPad, and MacBook Neo won't be included. Business and education purchases are also excluded. This suggests the program is primarily aimed at boosting sales of premium products. ## Shift in Apple's Sales Strategy Apple's shift to a leasing model reflects changing consumer habits and the company's adaptation. The program aims to increase sales of high-priced products while strengthening brand loyalty. However, long-term consumer satisfaction with this model remains to be seen. ## Sources covering this story - https://www.cnet.com/tech/computing/apple-raised-mac-prices-now-it-might-lease-you-one/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._