# Influencer Rochele Santrelly Dies in Ceará The viral star gained fame through her participation in a local reality show. - **Source:** [G1 – Globo](https://g1.globo.com) - **Published:** 2026-11-09 - **Topic:** [entertainment](https://brifing.si/c/entertainment) - **Original article:** - **On Brifing:** https://brifing.si/s/9f26e7e3-f78f-4f98-ac8b-445a58caf317 ## Sudden Passing in Ceará Influencer Rochele Santrelly, widely recognized for her viral catchphrase 'choque de monstro', passed away in Fortaleza this Sunday, September 8. Her death was confirmed by her brother on Monday morning. While the official cause of death remains undisclosed, acquaintances noted she had been feeling unwell for several days prior to the incident. ## Last-Minute Reality Entry Santrelly gained national prominence through the reality show 'Glitter: Em Busca de um Sonho'. According to show creator Lena Oxa, Santrelly joined the 2012 cast just fifteen minutes before filming began. She famously arrived at the studio carrying a bag of bread after being called to replace two participants who had suddenly dropped out. ## Pioneering Drag Reality Show The 'Glitter' production was the first reality show in Ceará featuring drag queens and travestis. Originally aired between 2012 and 2014 on TV Diário, the show provided a platform for performers to pursue personal goals. Santrelly participated in the inaugural season with the specific ambition of opening her own beauty salon business. ## Viral Cultural Impact Although Santrelly was the fifth contestant eliminated from the competition, her personality left a lasting impression on viewers. Her intense verbal confrontations with fellow participant Sangalo during the 'Fala na Cara' segment became iconic. Phrases like 'vai ser choque de monstro' became synonymous with her brand and helped her achieve significant national visibility. ## Legacy of Iconic Debates Lena Oxa highlighted that Santrelly remains the most remembered figure from the 'Glitter' series. The dramatic exchanges between Santrelly and Sangalo are still cited as the show's most unforgettable moments. These interactions defined her public persona and solidified her status as a standout talent within the regional drag performance community in Brazil. ## Recent Professional Plans The influencer had maintained a close relationship with the show's production team over the years. Just last Friday, Lena Oxa had invited Santrelly to participate in a planned new edition of the reality project. Santrelly had enthusiastically accepted the invitation, expressing her belief that the upcoming season would be a major success. ## Discovery of Her Passing Concern grew among friends on Sunday when they were unable to reach the influencer by telephone. After several failed attempts to establish contact, acquaintances visited her residence in Fortaleza. Upon arrival, they discovered that Santrelly had already passed away inside her home, leading to the subsequent announcement by her family members. ## End of an Era The loss of Rochele Santrelly marks the end of a specific chapter for the 'Glitter' reality show. Producers and fans alike are mourning the loss of a unique personality who defined a specific era of Ceará's digital culture. Lena Oxa noted that finding another talent with Santrelly's specific charisma will be extremely difficult. ## Sources covering this story - https://g1.globo.com/ce/ceara/noticia/2026/11/09/rochele-santrelly-influencer-que-faleceu-no-ceara-entrou-de-ultima-hora-no-reality-que-a-deixou-famosa.ghtml — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._