# The New Rules of Brand Visibility in AI Search

- **Source:** [MIT Sloan Management Review](https://sloanreview.mit.edu)
- **Published:** 2026-10-13
- **Original article:** <https://sloanreview.mit.edu/article/the-new-rules-of-brand-visibility-in-ai-search/>
- **On Brifing:** https://brifing.si/s/a08a5407-df48-4dfd-875d-4f5b877fb644



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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._