Luca Guadagnino and Stefano Baisi Launch Zara Home Collection
Filmmaker and architect collaborate on 200+ furniture and decor pieces
1Decade-long creative partnership
Luca Guadagnino and Stefano Baisi have collaborated since 2017 when Baisi joined Guadagnino's Studio Luca Guadagnino. Their previous projects include transforming a 16th-century school into a boutique hotel and creating surreal set designs for Guadagnino's 2024 film Queer. This marks their first major commercial design collaboration, bringing their cinematic approach to mass retail.
2Vienna Secession influence
The collection draws heavily from Vienna Secession design principles, particularly inspired by Koloman Moser's silver and coral box. This modernist influence blends with French Art Deco and Brazilian modernism elements. The designers describe finding a shared stylistic code that respects tradition while establishing new design identities through their collaborative process.
3Collection composition
The Zara Home line includes over 200 furniture and decor items plus a ready-to-wear clothing collection. Standout pieces include the Sound chandelier, Qubit stool, and Bretonita sofa with scalloped design. Materials range from high-gloss lacquered oak to burgundy cord piping and sycamore wood bases, combining angular forms with luxurious textures.
4Design philosophy
Guadagnino describes the collection as 'a constellation of objects, rooms, parallel worlds' that can adapt to diverse living spaces. The pieces feature sharp, architectural lines reminiscent of tailoring, including stainless steel chairs and space-age table lamps with triangular shades. Even upholstered items maintain structural integrity through precise silhouettes.
5Price range strategy
The collection employs Zara's accessible luxury approach with prices spanning $16.90 to $18,400. This broad range makes designer collaborations available at multiple market tiers while maintaining high-end appeal through materials like flannel, velvet, and polished steel. The pricing structure mirrors the brand's fast-fashion democratization of design.
6Launch activation
To mark the launch, Guadagnino directed a short film featuring Jamie Bell and Patricia Arquette with Baisi's set design. A two-day pop-up at Milan's La Pelota during Fashion Week will showcase the collection. These activations extend the designers' cinematic storytelling into physical retail experiences, blending film and design narratives.
7Commercial implications
This collaboration represents Zara Home's strategy to elevate its design credibility through high-profile creatives. By translating avant-garde aesthetics into mass-producible items, the brand bridges art and commerce. The collection's timing during Milan Fashion Week maximizes visibility among design-conscious consumers.
8Industry significance
The project demonstrates how filmmaker-architect collaborations can redefine commercial design. By applying cinematic world-building to home goods, Guadagnino and Baisi create narrative-driven objects meant to inhabit diverse living spaces. This approach challenges traditional boundaries between film production design and retail product development.