# Did Samsung Beat Apple to the iPhone Ultra? Samsung Z Fold8 impressions and its strategy to rival Apple. - **Source:** [MacRumors](https://brifing.si/source/2387a2fc-6745-4a1a-94a3-e02a5829e88e) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/a47d6a8d-78f6-469e-a310-2478535d1c86 ## Samsung's New Move Samsung has brought the iPhone Ultra concept to life with the Z Fold8, even before Apple could release it. This move intensifies competition in the smartphone market. ## Features of Z Fold8 The Samsung Z Fold8 stands out with its foldable screen and advanced camera system. These features offer users a new experience. ## Strategy to Rival Apple Samsung aims to compete with Apple's iPhone series through the Z Fold8. This strategy could reshape the positions of tech giants in the market. ## User Feedback How the Z Fold8 is received by users is a topic of interest. Initial reviews contain positive feedback about the device's performance and design. ## Future of the Market Samsung's move could influence the future of the smartphone market. Other brands are expected to invest in similar technologies. ## Benefits of Competition The competition between Samsung and Apple means better products and innovative technologies for consumers. This situation is changing market dynamics. ## Sources covering this story - https://www.youtube.com/watch?v=9PK5wD17eC4 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._