# When Does Tech Development Collaboration With a Rival Make Sense? Exploring the strategic advantages of collaborating with competitors. - **Source:** [Journal of Operations Management](https://onlinelibrary.wiley.com/journal/18731317) - **Published:** 2026-07-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/a5ff7f92-bf95-4366-a6eb-7223972b254b ## The Collaboration Paradox Companies sometimes choose to collaborate with competitors in technology development. While seemingly paradoxical, this approach can offer strategic advantages under certain conditions. Research shows product innovation and market dynamics play crucial roles in this decision-making process. ## Impact of Product Novelty The likelihood of collaborating with rivals increases for highly innovative products. Developing complex technologies often requires specialized expertise and resources that may be more efficiently pooled together. This is particularly relevant in sectors with high R&D costs. ## Market Share Dynamics A competitor's market size directly influences collaboration decisions. Partnering with larger competitors provides access to distribution channels, while working with smaller rivals offers more control. Procurement managers weigh these factors carefully when making decisions. ## Product Substitutability The degree to which products can substitute each other significantly affects collaboration probability. High substitutability increases competitive risks, making companies wary of working with rivals. Complementary products, however, make collaboration more attractive. ## Trust Factors Two key trust elements emerge in competitor collaborations: competence and integrity. Companies evaluate rivals' technical capabilities and contract compliance history. This assessment process becomes crucial for the success of such partnerships. ## Strategic Decision Framework This research identifies critical factors for deciding when to collaborate with competitors in technology development. Analyzing product characteristics, market dynamics, and trust elements enables companies to make more informed strategic choices in their innovation processes. ## Sources covering this story - https://onlinelibrary.wiley.com/doi/10.1002/joom.70042?af=R — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._