Mercedes CEO Converts to Fake V8 Sounds in EVs
The new AMG CLA 45's sound experience impressed the CEO.
1The Sound Challenge in Electric Vehicles
Electric vehicles struggle to replicate the sound and feel of traditional combustion engines. This poses a significant design challenge, especially for performance-focused brands. Mercedes-Benz CEO Ola Källenius emphasizes the importance of using synthetic engine sounds to overcome this issue. He was convinced after testing the new electric version of the AMG CLA 45.
2The Sound Experience of the AMG CLA 45
Mercedes-Benz's new electric AMG CLA 45 mimics the feel of a traditional V8 engine with synthetic sounds and vibrations. Speakers inside the car emit engine noises, and seat shakers provide a realistic experience for the driver. CEO Källenius says the system made him feel 'like a born-again Christian.'
3Challenges for Performance Brands
Electric vehicles are particularly challenging for performance brands. The gear shifts, exhaust notes, and engine revs of traditional engines are missing in electric models. Brands like Hyundai and Dodge have developed similar systems to fill this gap, but Mercedes' approach is more comprehensive. AMG models offer a full performance experience with both sound and vibration.
4Mercedes' New Strategy
Mercedes-Benz is adopting a new strategy for electric vehicles. After EQ-branded models failed to attract expected interest in America, the company implemented price cuts and production pauses. Now, it plans to integrate electric drivetrains into familiar models instead of maintaining a separate EQ lineup.
5Consumer Adaptation Process
CEO Källenius notes that consumers are not yet ready for a full shift to electric vehicles. Whether traditional AMG buyers will choose electric versions over gas-powered models at the same dealership remains uncertain. Mercedes' synthetic sound and feel system aims to ease this transition.
6Technology Details
The system used in Mercedes' AMG models mimics not only sound but also vibrations and gear shifts. It aims to provide drivers with the full feel of a traditional performance car. The system uses seat shakers and power interruptions to create a realistic experience.
7Future Expectations
Mercedes-Benz's approach to using synthetic sounds and sensations in electric vehicles could become a trend in the automotive industry. This technology may accelerate the adoption of electric vehicles, especially for performance-focused brands. However, how consumers will react to these systems is still unclear.
8CEO's Convincing Experience
Mercedes-Benz CEO Ola Källenius was fully convinced after testing the new electric AMG CLA 45. 'It was like the best V8 I've ever driven,' he says, emphasizing that this technology is critical for the future of electric vehicles.
Original article: Business Insider — Mercedes CEO Elektrikli Araçlarda Sahte V8 Seslerine İnanıyor