# HOKA Expands Speed Loafer Lineup With Carbon Grey/Washed Blue Colorway The hybrid footwear model combines traditional loafer aesthetics with high-performance trail running technology. - **Source:** [Hypebeast](https://hypebeast.com) - **Published:** 2026-11-09 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/aa295b75-f820-4369-a218-0aebdc1f07e1 ## New Colorway Launch HOKA has officially expanded its Speed Loafer collection by introducing a Carbon Grey and Washed Blue colorway. This specific model, identified by SKU 1162170-CBNG, is currently available for purchase through the brand's official channels. The release maintains the brand's strategy of blending traditional menswear silhouettes with their own technical design DNA. ## Material and Construction The upper portion of the shoe retains a classic slip-on shape, featuring a smooth leather apron across the toe area. Suede panels are strategically placed to wrap the lower sides and the heel, providing structural integrity. A smooth leather sockliner is included on the interior to ensure a premium level of comfort. ## Signature Speed Tassel A defining feature of this model is the custom speed tassel, which replaces traditional leather versions found on standard loafers. It utilizes cord-style laces gathered through a functional metal cord lock. This design element serves as a direct aesthetic nod to the quick-lace systems commonly found on HOKA's high-performance athletic footwear. ## Performance-Based Tooling The loafer is built upon the foundation of the Speedgoat 5, which is HOKA's well-known trail running platform. This choice of tooling provides a robust base that distinguishes the product from standard casual footwear. The design effectively bridges the gap between high-end fashion aesthetics and the functional requirements of athletic gear. ## Outsole and Traction The base is anchored by a Vibram Megagrip outsole, a component specifically engineered for superior traction. This feature ensures reliable stability and grip across a wide variety of urban and natural terrains. By incorporating this specialized rubber, HOKA maintains its reputation for providing functional performance even in non-athletic, lifestyle-oriented product categories. ## Branding and Details Subtle branding elements are integrated throughout the shoe to maintain a cohesive look. A dedicated leather heel patch prominently features HOKA's signature bird logo, serving as the primary visual identifier. These small, deliberate details contribute to the overall premium feel of the product while keeping the aesthetic clean and understated for consumers. ## Market Positioning Strategy Priced at $185 USD, the Speed Loafer represents HOKA's effort to capture the growing market for hybrid footwear. By leveraging their existing trail-running technology, the brand targets consumers who prioritize both comfort and style. This strategy allows HOKA to diversify beyond pure performance sports into the broader, competitive lifestyle fashion sector. ## Broader Industry Context The release reflects a wider industry trend where athletic brands incorporate technical features into formal or casual silhouettes. By utilizing established performance platforms like the Speedgoat 5, HOKA ensures that their lifestyle products retain the brand's core identity. This approach continues to influence how modern footwear is designed for versatile, everyday use. ## Sources covering this story - https://hypebeast.com/2026/11/hoka-speed-loafer-carbon-grey-washed-blue-1162170-cbng-release-info — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._