# East African Insurance Brokers Urged to Prioritize Transparency and Trust Industry leaders demand ethical reforms to combat fraud and improve consumer engagement. - **Source:** [Nation Africa](https://nation.africa/kenya) - **Published:** 2026-11-07 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/ab45ec7d-9804-4765-9721-2a64014d6b67 ## Call for Industry Reform Insurance stakeholders gathered at the 20th Annual Regional Conference in Mombasa to address critical trust deficits. Association of Insurance Brokers of Kenya Chairman John Lagat emphasized that a policy represents a promise to the customer. He argued that the industry's true value lies in claim fulfillment rather than just premium collection. ## Market Share and Responsibility Insurance brokers currently manage approximately 35 percent of Kenya's gross written premiums, representing a significant portion of the market. Industry leaders urged these intermediaries to evolve into trusted risk management partners. This shift aims to expand insurance penetration among households, farmers, and small enterprises while actively addressing the issue of underinsurance. ## Simplifying Complex Documentation Nation Media Group CEO Geoffrey Odundo criticized the industry's reliance on overly complicated policy documents and excessive fine print. These barriers often lead to misunderstandings during compensation claims. He advocated for clear, accessible communication to ensure that policyholders fully understand their coverage terms, particularly regarding medical insurance benefits and specific policy limits. ## Engaging Younger Generations The industry faces an urgent need to adapt to the preferences of Gen Z and Alpha consumers. These cohorts demand short, straightforward digital communication and quick service delivery. Failure to modernize engagement strategies risks alienating these future customers, who prioritize efficiency and transparency over the traditional, paper-heavy processes currently dominating the sector. ## Combating Fraudulent Intermediaries Insurance Regulatory Authority CEO Godfrey Kiptum highlighted the rising threat of fraudulent individuals posing as legitimate brokers. These bad actors often deceive clients with fake performance bond opportunities. Kiptum warned that such criminal activities severely damage public confidence and threaten the reputation of genuine industry players operating within the regional market. ## Regulatory and Consequence Mechanisms To maintain professional standards, leaders called for stronger regulatory oversight and clear consequence mechanisms. Unethical behavior by a minority of agents can tarnish the entire sector's image. Proposals include barring individuals who engage in misconduct, thereby fostering a culture of accountability and protecting consumers from predatory practices in the insurance market. ## Collaborative Enforcement Efforts The Insurance Regulatory Authority is urging brokers to work closely with law enforcement to report suspected fraud. Kiptum questioned the silence of some industry players who remain passive despite knowing about illicit activities. Proactive reporting is essential to safeguard the integrity of the market and ensure that consumers remain protected from scams. ## Defining the Next Chapter The conference theme, 'Perfect Vision: Building Trust, Inspiring Courage Defining the Next Chapter,' reflects the sector's current pressure to rebuild consumer confidence. By focusing on transparency, ethical conduct, and digital innovation, the industry aims to become more inclusive and resilient. These reforms are vital for long-term sustainability across the East African region. ## Sources covering this story - https://nation.africa/kenya/business/insurance-brokers-urged-to-restore-public-trust-through-transparency-5661946 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._