Computer monitors are becoming ad and tracking traps
LG monitors caught secretly installing ads, smart monitors track users like TVs
1LG's covert ad scandal
LG monitors have been secretly installing an application called 'LG Monitor App Installer' on users' computers under the guise of driver updates via Windows Update. This app initially displayed McAfee ads and was removed after Microsoft's intervention. While LG claims the app only provides access to monitor features, installing software without user consent constitutes a major breach of trust.
2The dark side of smart monitors
LG and Samsung's smart monitors can track user activities using Automatic Content Recognition (ACR) technology, just like smart TVs. RTINGS reviews revealed these monitors track which apps are used and what content is viewed. Users face risks not only from the monitors themselves but also from operating system providers (Google) and third-party apps (Netflix) collecting data.
3Gaps in privacy policies
Privacy policies from LG, Samsung, and Acer explicitly state that collected data may be shared with advertisers. While LG Monitor App Installer's Microsoft Store page currently claims it doesn't collect personal data, it warns this may change in future versions. Users must decipher lengthy legal texts to understand what their smart monitors are tracking.
4Industry-wide trend
Similar to smart TVs, using ads and data collection methods to reduce monitor prices is becoming a concerning trend. As of 2024, monitor manufacturers are focusing on monetizing user data rather than genuine innovations in display technology or audio quality. This risks making basic 'dumb monitors' increasingly rare over time.
5User defense methods
Most smart monitors offer options to disable tracking features, but these settings are often buried deep in menus. Unlike Apple TV, LG and Samsung products don't clearly present privacy options during setup. Users are advised to manually approve driver updates and remove unnecessary applications.
6Manufacturers' defense
An LG spokesperson claims the app only identifies compatible monitor models and shows supported applications. Samsung and Acer argue their smart monitors collect data to improve user experience, asserting the data is anonymized. However, these explanations don't justify installing software without explicit user consent.
7Need for regulation
Microsoft forcing LG to remove McAfee ads shows tech giants can take action against such practices. However, stronger regulations are needed to prevent driver update abuse. EU regulations like GDPR and DSA could be expanded to cover monitor manufacturers.
8Future of consumer rights
These developments in the monitor market are increasing consumer demands for 'full control over purchased devices.' Simple, ad-free, non-tracking 'dumb monitor' options need preservation. Consumer organizations must pressure manufacturers to keep alternative products available, which is critically important.