Apple's major upgrades planned for Mac lineup
Innovations with OLED touchscreens and new chips
1Apple's new Mac plans
Apple is preparing significant updates for models like the MacBook Neo, iMac, and MacBook Air. According to Bloomberg, the company plans both chip upgrades and design changes within the next year. The most notable among these updates is the new MacBook Neo, which will use the A19 Pro chip first introduced on the iPhone 17 Pro.
2Near-term updates
Apple is expected to update the iMac and entry-level 14-inch MacBook Pro this fall. These models are planned to use the M5 and M6 chips, respectively. Additionally, a new model called 'MacBook Ultra' is set to launch by early 2027, featuring an OLED touchscreen.
3Plans for 2027 and beyond
Apple plans to update the 13-inch and 15-inch MacBook Air models in 2027, likely with the M6 chip. If supply chain issues don't interfere, new versions of the Mac Mini and Mac Studio will also be released. The Mac Mini's versions with M5 Pro and M6 chips are currently in testing.
4OLED screens becoming widespread
Apple plans to gradually integrate OLED screens into all its products. These screens will first appear on the iPad Mini, followed by MacBook Pros and the 2028 versions of the MacBook Air. In the future, iMacs will also feature OLED screens.
5New chips and pricing policy
Apple plans to introduce the Pro and Max versions of the M7 chip in next year's MacBook Pros. The company already raised Mac lineup prices in June 2025, so it's hoped that new updates won't come with further price hikes. However, due to high memory demand and rumors of a new hardware leasing program, prices may still increase.
6Apple's strategic moves
Apple aims to maintain its technology leadership with these updates. By enhancing user experience with OLED screens, new chips, and design changes, the company is also diversifying revenue streams with new business models like hardware leasing. These moves can be seen as part of Apple's strategy to maintain and expand its market share.