# Midjourney Acquires Astrology App Co-Star AI giant makes unexpected move into astrology world. - **Source:** [The Verge (theverge.com)](https://www.theverge.com) - **Published:** 2026-07-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/acc76fc3-a192-4dfb-b23d-f974a0f76f03 ## Midjourney's Strategic Move Midjourney, known for its AI image generation capabilities, made an unexpected move by acquiring astrology app Co-Star. This acquisition appears to be part of the company's strategy to expand its AI capabilities into diverse fields beyond its core offerings. ## What is Co-Star? Co-Star is a popular astrology app that provides personalized daily horoscopes and compatibility analyses. Combining NASA data, human interpretation, and AI, the app has cultivated a substantial user base seeking astrological insights. ## Acquisition Details While financial terms remain undisclosed, the deal reportedly closed in spring 2023. Co-Star founder Banu Guler will continue leading the app post-acquisition while also taking on the role of Chief Design Officer at Midjourney. ## Strategic Talent Integration Beyond acquiring an app, Midjourney gains access to Co-Star's experienced team. Guler and her team are expected to play pivotal roles in developing Midjourney's first mobile applications, including an image generation app. ## AI Meets Astrology This acquisition presents an intriguing case study of how AI technologies can intersect with traditional fields like astrology. Industry observers are curious how Midjourney's image generation capabilities might integrate with Co-Star's personalized content experience. ## Industry Implications The deal signals AI companies' growing interest in unconventional sectors. Midjourney's move demonstrates how boundaries between technology and personal development applications are beginning to blur in the digital age. ## Sources covering this story - https://www.theverge.com/ai-artificial-intelligence/970894/midjourney-co-star-acquisition — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._