# Optimize Reach and Frequency with Video Campaign Groups on YouTube Global reach and frequency optimization for video campaign groups now available in Google Ads. - **Source:** [The Keyword](https://brifing.si/source/1bf6786b-d11e-4f89-9ea8-3bf84080f694) - **Published:** 2026-07-13 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/ad984255-020f-477e-ad7d-6faa490e5e82 ## New Optimization Opportunity on YouTube Google Ads has launched global reach and frequency optimization for video campaign groups. This feature allows brands to coordinate multiple video campaigns for more effective audience targeting. Research shows that an optimal frequency of 2.7 per week increases ROI by 19%. ## Simplified Campaign Management Brands can now manage multiple video campaigns by setting a single reach or frequency goal. While maintaining individual campaign settings like budget and creatives, this innovation significantly streamlines workflows for marketing teams. ## Performance Optimization The new system coordinates delivery across campaigns to increase unique reach and frequency efficiency. By synchronizing different campaigns, you can use resources more effectively and minimize ad fatigue. ## Integrated Reporting Advantage Access unified views of core metrics like unique reach and average weekly impressions across campaign groups. This integrated dashboard makes it easier to analyze how your combined strategy performs. ## Display Video 360 Integration Coming soon to Display Video 360 users, these features will enable coordination of multiple YouTube campaigns. This development is particularly valuable for large-scale digital campaign managers. ## Turning Point in Ad Efficiency These innovations raise the standards of digital advertising efficiency. The tools that ensure brands reach the right audience at the right frequency have significant potential to improve marketing ROI, marking a critical step for video-focused strategies. ## Sources covering this story - https://blog.google/products/ads-commerce/video-campaign-groups/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._