# Wix CEO: AI is Overhyped Avishai Abrahami highlights the limitations and mistakes of AI. - **Source:** [Business Insider](https://www.businessinsider.com) - **Published:** 2026-07-14 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/ade8da6a-3bd0-4c32-a894-e9cfc67fccf5 ## The Overhype of AI Wix CEO Avishai Abrahami says artificial intelligence is overhyped in the tech world. Abrahami doubts AI's ability to take over jobs and points out frequent mistakes. ## Base44 Investment Wix acquired the vibe-coding platform Base44 for $80 million and invested $200 million into the platform. However, Abrahami highlights the limitations of AI in complex projects. ## Customer Support Experience Wix had to develop its own system after being dissatisfied with off-the-shelf AI customer support systems. Abrahami states that he is not prioritizing replacing human support with AI. ## AI's Mistakes Abrahami mentions that AI frequently makes silly mistakes and is not smart enough to take over every kind of white-collar job. ## Wix's Tough Year Wix's shares have fallen nearly 50% amid fears that AI-powered website builders will erode its core business. However, double-digit revenue growth was reported from Base44. ## The Real Role of AI Abrahami emphasizes that AI is overhyped in the tech world and it's important to understand its true potential limits. He expresses doubts about AI replacing humans. ## Sources covering this story - https://www.businessinsider.com/wix-ceo-avishai-abrahami-ai-vibe-coding-enterprise-base44-2026-7 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._