Visible bundles phone and fiber internet in single bill
New Visible One plan combines two services under one invoice
1Details of the Visible One plan
Visible introduces the Visible One plan that combines mobile and fiber internet services under a single bill. The basic package starts at $55/month and includes 300Mbps fiber internet with a standard mobile plan. New customers can get the plan for $50/month for the first two months with a $100 upfront payment. The packages have no additional taxes, fees, or contracts.
2Premium option: Visible+ Pro One
For those needing higher speeds, the Visible+ Pro One package offers 1Gbps fiber internet and a premium mobile plan for $75/month. This package includes unlimited data on Verizon's 5G Ultra Wideband network and a smartwatch line. However, there's no introductory offer for the premium plan. Both packages have no modem or activation fees.
3Technical requirements and limitations
To benefit from Visible One plans, your home must have an installed but inactive Fios ONT (Optical Network Terminal) device. No new fiber lines are installed; you need to activate the service yourself using the existing ONT. This requirement limits the availability of the packages to certain areas.
4Competitive pricing strategy
Visible follows a strategy targeting price-sensitive consumers. Unlike traditional operators, it offers services without hidden fees or annual contracts. This approach creates an attractive alternative for users seeking budget-friendly packages. The company achieves cost advantages by leveraging Verizon's infrastructure.
5International calling benefits
Visible One's basic mobile plan includes unlimited 5G/4G data on Verizon's network, unlimited nationwide talk and text in the US. It also offers unlimited calling and messaging to Mexico and Canada. These features provide added value for users with international connections.
6Simplicity of the setup process
Visible One plans don't require technical service for installation. Users can activate the service themselves using the existing ONT device. This approach saves costs for both the operator and customers while speeding up the service activation process. However, the ONT requirement might be a barrier for some users.
7Marketing strategy and target audience
Visible focuses on price-sensitive consumers with its 'no hidden fees' promise. While using Verizon's infrastructure for cost advantages, the company offers an alternative to traditional operators through its direct-to-consumer model. This strategy could prove effective among young and tech-savvy consumers.
8Position in the industry and potential impacts
Visible One's integrated package approach reflects a growing trend in the telecom sector. This model has the potential to diversify revenue streams for operators while providing transaction convenience for consumers. Visible's move could open a new competitive space among MVNOs in particular.
Original article: Android Authority — Visible, mobil ve fiber interneti tek faturada birleştiriyor