# K-Pop Concert Film 'Twice: This Is For… You' Acquired for Global Release Bleecker Street and Universal Pictures secure rights for the upcoming Twice concert film release. - **Source:** [Variety – Music](https://variety.com/v/music) - **Published:** 2026-11-09 - **Topic:** [entertainment](https://brifing.si/c/entertainment) - **Original article:** - **On Brifing:** https://brifing.si/s/b032e109-7d3b-4715-bd1b-1b9cd934dfd2 ## Global Distribution Partnership Secured Bleecker Street’s event cinema division, Crosswalk, and Universal Pictures Content Group have officially acquired the rights to the concert film Twice: This Is For… You. Crosswalk will manage the release across North America, while Universal Pictures International handles distribution in all other territories, bringing the K-pop group's live performance to a global audience. ## Capturing the O2 Arena Experience The film documents the K-pop group Twice during their performance at London’s O2 Arena as part of their This Is For world tour. Beyond the concert footage, the production provides fans with exclusive behind-the-scenes access, offering a deeper look into the lives and preparations of the nine-member group during their international tour. ## Proven Success in Concert Cinema This project follows the commercial success of the Stray Kids: The dominATE Experience concert film, which was also distributed by Crosswalk and Universal Pictures earlier this year. The positive reception of that previous release encouraged the studios to continue their partnership with Live Nation to bring more world-class K-pop experiences to cinemas. ## Directorial and Production Talent The film is directed by Paul Dugdale, known for his work on Adele: One Night Only and the Taylor Swift: Reputation Stadium Tour. He is joined by co-director Hannah Lux Davis, who has directed music videos for Ariana Grande. The production is spearheaded by Live Nation Studios, ensuring high-quality concert cinematography throughout. ## Twice’s Significant Industry Standing Formed under JYP Entertainment in 2015, Twice consists of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. They are recognized as one of the best-selling K-pop artists, having achieved a No. 1 hit on the Billboard 200 and multiple RIAA certifications, including one Platinum and two Gold awards. ## Strategic Theatrical Release Date The film is scheduled for a worldwide theatrical release on February 5, 2027. This strategic timing allows the studios to capitalize on the group's massive international fanbase, providing a communal experience for fans to watch the concert on the big screen together, mirroring the successful release model used for previous K-pop films. ## Expanding the K-pop Cinema Market The acquisition highlights the growing trend of concert films as a major revenue stream for entertainment companies. By leveraging the massive social media followings of groups like Twice, distributors can guarantee theatrical attendance. This model transforms live tour footage into a scalable product that reaches markets where the group may not tour. ## Future of Event Cinema As event cinema continues to evolve, partnerships between specialized divisions like Crosswalk and major studios like Universal demonstrate a shift in how music content is consumed. By focusing on high-production concert films, these companies are effectively bridging the gap between live music tours and the global film distribution market for fans. ## Sources covering this story - https://variety.com/2026/film/news/twice-this-is-for-you-bleecker-street-crosswalk-upcg-1236942090/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._