# Tom Cruise Joins TikTok to Promote New Film 'Digger' Hollywood star goes social for his upcoming Oscar-bait movie campaign. - **Source:** [Mashable](https://brifing.si/source/3cd6d1d0-9c29-4750-8bc9-f2afefb52505) - **Published:** 2026-07-13 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/b2173774-df57-4e9e-90f1-17cab7fa9e73 ## Tom Cruise's TikTok Debut Action star Tom Cruise has finally posted content to his long-dormant TikTok account, opened in 2021. The actor launched his social media strategy by sharing the trailer for his October-release film 'Digger'. The account has already amassed 1.8 million followers. ## 'Digger' Film Details Directed by Alejandro González Iñárritu, the film tells the story of the world's most powerful man, Digger Rockwell. In a heavily prosthetic-laden role, Cruise attempts to save humanity from a climate catastrophe he unleashed. The movie blends dark comedy with satire. ## Oscar Prospects Film critics consider 'Digger' Cruise's strongest Oscar contender in decades. Iñárritu's previous success in winning DiCaprio his Oscar boosts hopes for Cruise. The actor's last nomination was in 2000 for 'Magnolia', though he received an honorary award in 2026. ## Social Media Strategy All three TikTok posts so far focus exclusively on film promotion, signaling Cruise's intention to complement traditional marketing with social media. More content is expected leading up to the October release, marking a shift in the star's promotional approach. ## VFX Artist's Influence Belgian VFX artist Chris Ume's viral deepfake videos of Cruise in 2021 paved the way for the actor's official social media presence. While the account launched then, authentic posts only began now, showing how digital culture influences even A-list celebrities' strategies. ## New Era for Hollywood Cruise's move signals a new phase in Hollywood's social media engagement. The traditional star system's digital integration reflects changing industry dynamics. 'Digger's performance will test this hybrid promotional strategy's effectiveness in the streaming era. ## Sources covering this story - https://mashable.com/entertainment/tom-cruise-tiktok-digger — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._