# Apple News Ads Continue to Frustrate Users The quality and repetition of ads on Apple News are troubling users. - **Source:** [Daring Fireball](https://brifing.si/source/bbc604d1-4212-4e70-9dbd-e291115f1f22) - **Published:** 2026-07-23 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/b2181f5d-80bf-4937-8cce-c3d121804e95 ## Critical Look at Apple News Ads Apple News is known as a platform where users can access free content. However, the quality and repetition of ads on the platform have recently been criticized by users. Particularly, ads appearing fake or deceptive have become a major issue. ## Impact of Partnership with Taboola Apple partnered with Taboola for ad sales, aiming to reach a broader audience. However, users did not see an improvement in ad quality. Instead, the repetition and content mismatch of ads became more apparent. ## Effect of Ads on User Experience Ads on Apple News negatively impact users' experience on the platform. Especially, seeing the same ad multiple times within an article reduces users' interaction with the content. This contradicts Apple's user-centric approach. ## Role of Personalized Ads Apple offers users the option to choose personalized ads. However, even with this option active, ads do not align with users' interests. This shows that the ads are ineffective and annoying. ## Future of Ads in Apple Maps Apple plans to add ads to Apple Maps in the near future. However, the ad experience on Apple News makes users skeptical of this new move. Users worry that ads will negatively impact their map usage experience. ## Critique of Apple's Ad Strategy Apple's ad strategy conflicts with its principle of prioritizing user experience. The poor quality and repetition of ads could harm Apple's brand value. This indicates Apple's failure in ad-based services. ## User Expectations and Solution Suggestions Users demand an ad-free experience on platforms like Apple News and Apple Maps. Services like Netflix and YouTube Premium, which offer ad-free options, serve as examples for Apple. Apple considering these demands could increase user satisfaction. ## Sources covering this story - https://daringfireball.net/2026/07/ads_on_apple_news_suck — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._