# The Secrets of C.H. Robinson's AI Success How the logistics giant boosted efficiency with AI - **Source:** [Fortune](https://fortune.com) - **Published:** 2026-07-14 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/b22e2f5b-fa35-4b0c-97b2-21ed9c597034 ## Introduction C.H. Robinson stands as a prime example of successfully integrating AI technologies in the logistics sector, significantly boosting both employee productivity and profitability. This success story highlights the potential of AI in the business world. ## Productivity Boost Since 2022, C.H. Robinson has achieved a 45% increase in employee productivity through AI technologies, also significantly enhancing profitability. AI enabled the company to secure double-digit profit growth despite the post-COVID global shipping downturn. ## AI Agents The company employs hundreds of AI agents across various aspects of its logistics operations. These agents have reduced the customer quotation process from 20 minutes to just 31 seconds, ensuring both speed and continuity. ## Human Resource Management AI technologies are not eliminating human resources but redirecting them to more valuable tasks. For instance, while the quotation process is automated, employees provide strategic support to customers. ## Strategic Moves AI is enabling C.H. Robinson to transition from being merely a freight broker to a supply chain consultant. This strategic shift allows the company to offer more holistic solutions to its customers. ## In-house AI Models The company develops its AI agents largely using its own resources. This approach not only reduces costs but also ensures the creation of models that better address industry-specific needs. ## Conclusion C.H. Robinson's AI integration demonstrates how technology can be a transformative force in the logistics sector. This success story can serve as an inspiration for other companies. ## Sources covering this story - https://fortune.com/2026/07/14/c-h-robinson-ai-success-secrets-dave-bozeman/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._