# OpenAI’s First Hardware: A Screenless Smart Speaker The new device, expected to launch in 2027, could revolutionize smart speakers. - **Source:** [Fast Company](https://www.fastcompany.com) - **Published:** 2026-07-15 - **Topic:** [Data & AI](https://brifing.si/c/data-ai) - **Original article:** - **On Brifing:** https://brifing.si/s/b4bd3cfb-7ed5-4ed5-acd8-af3c5aeab147 ## A New Era in Smart Speakers OpenAI is developing a screenless smart speaker, potentially launching in 2027. This device will be the company’s first major hardware product. The future of smart speakers will be shaped not just by hardware but also by the Large Language Models (LLMs) that power them. ## The Role of LLM Technology OpenAI’s new device will operate using LLM technology, enabling more fluid and natural interactions. LLMs could significantly enhance the capabilities of smart speakers, opening up new use cases. ## Increasing Competition The smart speaker market already features major players like Amazon, Google, and Apple. OpenAI’s entry could intensify this competition. The company’s LLM technology may provide a significant advantage over other brands. ## Hardware and Software Integration OpenAI’s device aims for seamless integration of hardware and software, potentially enhancing user experience and setting it apart from competitors. The screenless design could make it more intuitive to use. ## Market Expectations The device, expected to launch in 2027, could make a significant impact on the smart speaker market. OpenAI’s technological edge might lead to rapid adoption, though the intensity of competition should not be underestimated. ## The Future of Smart Speakers OpenAI’s screenless smart speaker could shape the future of technology. Combining LLM technology, this device may push the boundaries of what smart speakers can do. Competition and innovation could drive rapid advancements in this field. ## Sources covering this story - https://www.fastcompany.com/91574221/openai-smart-speaker-hardware-competitors — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._