# UK Retailers and Eateries Launch Cost-Saving Deals for Consumers Major chains introduce discounts and freebies to combat declining high street footfall. - **Source:** [Daily Express :: Finance Feed](https://www.express.co.uk) - **Published:** 2026-11-08 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/b5e37db0-0198-4602-928e-c6d37f3c2ec1 ## Retail Footfall Declines Sharply UK town centre footfall dropped by 5.2% year-on-year in October, driven largely by rising prices and low consumer confidence. The high street sector faced the most significant impact during this period. In response, various supermarkets and restaurant chains are launching promotional offers to attract budget-conscious shoppers and stimulate spending activity. ## Pizza Express Power Lunch Pizza Express offers a £10 meal deal including a pizza or salad plus a drink, available Monday through Friday from 11.30am to 3pm. Customers must use the official app or website to access the promotion. The deal covers specific menu items, including Margherita and various Buddha bowls, requiring a digital code. ## Unlimited Hot Drink Refills Morrisons Café and Wetherspoon are providing unlimited free refills on selected hot drinks for customers who purchase an initial beverage. Morrisons requires in-store consumption, while Wetherspoon allows takeaway cups. Eligible drinks include cappuccinos, lattes, and various teas, though specific items like hot chocolate are excluded from these ongoing daily promotional offers. ## Birthday Rewards and Vouchers Prezzo and Caffè Nero utilize customer loyalty programs to offer birthday treats. Prezzo provides a free bottle of wine or two desserts for members spending over £25, while Caffè Nero offers a free slice of cake. These vouchers are sent via email or app, requiring users to register their birth dates beforehand. ## Supermarket Value Initiatives Waitrose is promoting 'wonky' fruit and vegetables to offer lower prices on seasonal produce like potatoes and carrots. Meanwhile, Marks and Spencer has introduced a £14 Pizza Night meal deal, which includes two pizzas and two sides, designed to feed four people as part of their strategy to maintain consistent customer engagement. ## Greggs and Iceland Incentives Greggs offers new app users a free hot or iced drink, plus a birthday treat upon registration. Iceland is targeting new online shoppers with a £5 discount on orders over £45 using a specific code. Additionally, Iceland provides free next-day delivery for orders exceeding £40 and a 10% discount for seniors. ## Strategic Customer Acquisition These promotions reflect a broader trend of retailers using digital loyalty platforms to capture consumer data and drive repeat visits. By offering tangible value, brands aim to mitigate the impact of reduced discretionary spending. These tactics are particularly prevalent as businesses prepare for the upcoming Christmas shopping season and increased competition. ## Economic Context of Discounts The prevalence of these deals highlights the ongoing pressure on household budgets across the UK. While these offers provide immediate relief for consumers, they also serve as a critical mechanism for retailers to maintain market share. Shoppers should verify specific terms, such as age restrictions and location exclusions, before attempting redemption. ## Sources covering this story - https://www.express.co.uk/finance/personalfinance/2264004/restaurants-supermarkets-freebie-offers — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._