# iPhone 20 Pro Max may feature a 7-inch screen Apple is reportedly testing its largest iPhone display yet. - **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f) - **Published:** 2026-07-21 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/b6503aac-e292-4232-893b-111e0b0279e8 ## Large Screen Rumors Rumors suggest Apple is testing a 7-inch screen for the iPhone 20 Pro Max. While this is only a slight increase from the current 6.86-inch display, it would be Apple's largest iPhone screen yet. The claims were shared by Digital Chat Station on Chinese social media platform Weibo. ## Design Changes The iPhone 20 series is expected to feature a significant design overhaul. There are claims of a display curved on all four sides, indicating Apple may be taking a new step in screen technology. This could redefine the user experience. ## Production Process Apple has reportedly begun production evaluation for 2027 iPhone models. This process involves testing the technical and economic feasibility of the new screen size and design. A final production decision has not yet been confirmed. ## Marketing Strategy Apple may use the 7-inch screen as part of its marketing strategy. This could appeal to consumers looking for larger displays. The increased screen size might also impact user experience, offering more immersive content viewing. ## User Reactions The idea of a larger iPhone screen may elicit mixed reactions. Some users might appreciate the expanded viewing area, while others could find the device size cumbersome. Balancing these preferences will be key for Apple. ## Industry Impact A larger-screen iPhone could set a new standard in the smartphone market. This move might pressure competitors to offer similar features, creating a domino effect in the industry. Consumers could benefit from more choices as a result. ## Sources covering this story - https://appleinsider.com/articles/26/07/21/iphone-20-pro-max-may-get-apples-largest-ever-iphone-screen-at-7-inches?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._