Guerrilla Bus Ads in London Mock Kylie Jenner's Meta Glasses Campaign
Activist group targets Meta's smart glasses with provocative street art.
1Protest Background
Meta's camera glasses campaign with Kylie Jenner reignited privacy debates. Activist group Everyone Hates Elon launched striking guerrilla ads in London to highlight these concerns, using innovative lenticular technology to convey their message.
2The Lenticular Message
Installed near Meta's London HQ, the bus stop ads transform based on viewer perspective. One angle shows Jenner's branded image, while another reveals a skeletal X-ray version with the tagline 'We're always watching,' referencing surveillance concerns.
3Tech vs Privacy
Meta's Ray-Ban smart glasses now record up to 3 minutes continuously, raising surveillance fears. Harvard research demonstrated how facial recognition could extract personal data from such recordings, exacerbating privacy concerns.
4Social Backlash
The glasses gained notoriety when 'Manosphere' creators used them to secretly film women. Activists label this practice as abuse, questioning tech giants' ethical responsibilities in product development and marketing.
5Legal Gray Areas
Smart glasses technology outpaces legislation, creating ethical dilemmas in private spaces like hospitals and gyms. Current laws fail to address the risks posed by biometric data collection through wearable devices.
6Call for Responsibility
The protest criticizes tech billionaires for investing in controversial products rather than societal benefits like cancer research. This campaign marks a significant step in public awareness about technology ethics and corporate accountability.