# Guerrilla Bus Ads in London Mock Kylie Jenner's Meta Glasses Campaign Activist group targets Meta's smart glasses with provocative street art. - **Source:** [Hacker News (news.ycombinator.com)](https://brifing.si/source/13c923cd-6d99-442b-9b8b-1181f4d8cd91) - **Published:** 2026-07-16 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/b6da92ab-d4de-4667-b2de-0ba892425dbe ## Protest Background Meta's camera glasses campaign with Kylie Jenner reignited privacy debates. Activist group Everyone Hates Elon launched striking guerrilla ads in London to highlight these concerns, using innovative lenticular technology to convey their message. ## The Lenticular Message Installed near Meta's London HQ, the bus stop ads transform based on viewer perspective. One angle shows Jenner's branded image, while another reveals a skeletal X-ray version with the tagline 'We're always watching,' referencing surveillance concerns. ## Tech vs Privacy Meta's Ray-Ban smart glasses now record up to 3 minutes continuously, raising surveillance fears. Harvard research demonstrated how facial recognition could extract personal data from such recordings, exacerbating privacy concerns. ## Social Backlash The glasses gained notoriety when 'Manosphere' creators used them to secretly film women. Activists label this practice as abuse, questioning tech giants' ethical responsibilities in product development and marketing. ## Legal Gray Areas Smart glasses technology outpaces legislation, creating ethical dilemmas in private spaces like hospitals and gyms. Current laws fail to address the risks posed by biometric data collection through wearable devices. ## Call for Responsibility The protest criticizes tech billionaires for investing in controversial products rather than societal benefits like cancer research. This campaign marks a significant step in public awareness about technology ethics and corporate accountability. ## Sources covering this story - https://hyperallergic.com/guerrilla-london-bus-ads-mock-kylie-jenners-meta-glasses-campaign/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._