# Apple Exceeds Revenue Targets Amid Rising Memory Chip Costs Apple reports strong quarterly growth despite margin pressures from escalating component expenses. - **Source:** [Fortune](https://fortune.com) - **Published:** 2026-11-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/b7c989a8-9c5f-41a7-808f-fd98be72f289 ## Strong Quarterly Financial Performance Apple reported revenue of $114.5 billion for the fiscal fourth quarter, surpassing Wall Street expectations of $113.4 billion. This represents a 12% year-over-year increase. Profit reached $30.7 billion, equivalent to $2.10 per share. This performance marks the first earnings report under the leadership of Chief Executive John Ternus since September. ## iPhone Revenue Growth Drivers The iPhone business remains a primary growth engine, generating $57.58 billion in revenue for the quarter ending September 26. This reflects a 17% increase compared to the previous year. Services revenue also reached an all-time high of $31.57 billion, growing approximately 10% year-over-year, though iPad and wearables segments experienced notable sales declines. ## Memory Market Cost Pressures Apple is navigating an unprecedented situation regarding surging memory chip costs, which are actively weighing on profit margins. To mitigate these financial pressures, the company has implemented price increases across its product lineup. Despite these efforts, investors remain cautious about the long-term impact of these component costs on overall corporate profitability. ## Gross Margin Analysis Details The company reported a gross margin of 47.9% for the quarter, exceeding the 47.2% margin recorded in the year-ago period. However, Chief Financial Officer Kevan Parekh noted that tariff refunds provided a one-percentage-point boost. Without these specific tax benefits, the gross margin would have been lower than the reported figure for the quarter. ## Holiday Quarter Margin Outlook For the upcoming holiday quarter, Apple projects gross margins to decline to a range between 45% and 46%. This forecast accounts for the continued rise in memory chip costs and additional expenses associated with scaling the new Siri AI service. Revenue growth is expected to remain between 7% and 10% year-over-year. ## Product Innovation and Strategy John Ternus has prioritized an ambitious product rollout to maintain momentum. Recent launches include the foldable iPhone Duo, new home products, and the company's first touch screen MacBook Pro. These innovations are intended to support Apple's competitive positioning as the firm enters the holiday season with its most extensive product lineup to date. ## Market Reaction to Earnings Despite beating revenue expectations, Apple shares fell as much as 4% in after-hours trading before recovering slightly to a 2.7% decline. Investors are reacting to the projected margin compression and the broader trend of Big Tech companies facing scrutiny over high capital expenditures in AI infrastructure and rising operational costs globally. ## Broader Big Tech Context Apple's financial results follow recent reports from Meta, Microsoft, Google, and Amazon. While these companies generally posted positive growth, Nasdaq Composite shares have faced downward pressure. Investors are currently weighing the benefits of AI-driven cloud demand against the massive infrastructure spending required to sustain these services across the entire technology sector. ## Sources covering this story - https://fortune.com/2026/11/02/apple-outpaces-sales-expectations-as-it-continues-to-battle-surging-memory-chip-costs/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._