# Peacock Turns Profitable Thanks to World Cup and Love Island NBCUniversal's streaming platform achieves profitability for the first time. - **Source:** [Engadget - Technology News & Expert Reviews](https://brifing.si/source/16dd2da6-3eea-4d1e-b34f-45e846cdf037) - **Published:** 2026-07-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/b85c9a72-e25f-4491-b84e-b8c1fc3589c9 ## Peacock Turns a Profit for the First Time NBCUniversal's streaming service Peacock posted its first profit this spring, with adjusted EBITDA of $189 million in Q2. This success was driven by the popularity of the FIFA World Cup, NBA playoffs, and Love Island USA. ## Subscriber Growth Peacock's subscriber base grew by 2 million over the past three months, reaching 48 million. This growth is attributed to the platform's focus on sports and reality shows. ## Impact of Live Events Executives noted that live events significantly influenced the platform's financial performance. Sports programming has become a core part of Peacock's content strategy. ## Past Challenges Since its launch in 2020, Peacock had struggled to achieve meaningful profitability. The platform reported a $432 million loss last quarter, making this turnaround a significant milestone. ## Limited Impact of the World Cup The World Cup's impact on Peacock was limited, as the quarter ended mid-tournament and the platform only held Spanish-language rights. Despite this, the event contributed significantly to the platform's success. ## A Crucial Step for the Future Peacock's profitability comes ahead of Comcast's plans to spin off NBCUniversal, marking a critical step in proving the platform's future value. This achievement validates the company's strategic focus. ## Sources covering this story - https://www.engadget.com/2222181/peacock-is-finally-profitable-thanks-to-the-world-cup-and-love-island/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._