# Son Jong-won Attends Watch Brand Anniversary Event Actor Son Jong-won showcases a warm smile at a 70th anniversary exhibition photo call. - **Source:** [Chosun Ilbo](https://www.chosun.com) - **Published:** 2026-11-12 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/b8b99423-c170-48b2-9ac5-afac163862d1 ## Exhibition Photo Call Event On the morning of the 12th, a special photo call event took place in Tongui-dong, Seoul. The gathering was organized to commemorate the 70th anniversary of a prominent watch brand's collection. Various public figures and guests attended the exhibition, which highlights the historical evolution and craftsmanship of the brand's timepieces over decades. ## Son Jong-won's Public Appearance Actor Son Jong-won was among the notable attendees present at the exhibition venue. He participated in the photo session, drawing attention with his warm and friendly demeanor. His appearance at the event served as a highlight for the media representatives covering the brand's milestone celebration within the heart of Seoul's cultural district. ## Brand Anniversary Milestone The event marks the 70th anniversary of the watch brand's specific collection. Such milestones are significant in the luxury goods industry, often serving to reinforce brand heritage and market positioning. The exhibition provides a curated look at the design progression and technical achievements that have defined the brand throughout its long history. ## Venue and Context The exhibition is hosted at a gallery space located in Tongui-dong, a neighborhood known for its artistic atmosphere and historical significance in Seoul. By choosing this specific location, the brand aligns its luxury identity with the cultural landscape of the city, creating an immersive environment for guests to explore the anniversary collection. ## Media and Public Engagement The photo call attracted media attention, with reporters and photographers capturing the arrival of guests. These events are essential for luxury brands to maintain visibility and generate buzz around anniversary campaigns. Son Jong-won's presence added a layer of celebrity engagement, which is a common strategy to amplify the reach of such marketing. ## Luxury Watch Market Trends Anniversary exhibitions are a staple in the high-end watch market, emphasizing longevity and timeless design. These events often feature rare archival pieces alongside new releases, allowing collectors and enthusiasts to witness the brand's trajectory. Such initiatives help sustain consumer interest and justify the premium pricing associated with these long-standing luxury watch manufacturers. ## Cultural Significance of Events Hosting events in specialized exhibition spaces rather than retail stores allows brands to present their products as art objects. This approach shifts the focus from immediate sales to brand storytelling and legacy building. The 70th-anniversary celebration serves as a testament to the brand's endurance and its ability to adapt to changing consumer tastes. ## Future Brand Outlook As the brand celebrates seven decades of operation, the focus remains on balancing tradition with modern aesthetics. The exhibition in Tongui-dong acts as a bridge between the brand's past achievements and its future direction. Observers will be looking to see how the brand continues to innovate while maintaining the prestige established over seventy years. ## Sources covering this story - https://www.chosun.com/entertainments/entertain_photo/2026/11/12/GEYDMZJXMIYGIZLDHBRDIY3FMQ/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._