# Why You Need Senior Executives as Your Company Grows If you've never worked with a great VP, you might not realize you need one. - **Source:** [SaaStr](https://www.saastr.com) - **Published:** 2022-04-15 - **Topic:** [Leadership](https://brifing.si/c/leadership) - **Original article:** - **On Brifing:** https://brifing.si/s/b90f68dd-9aff-4f8f-96d9-6c0a2619f2e2 ## The Importance of Senior Executives For companies with $1-20 million in annual recurring revenue (ARR), senior executives are crucial. While a VP of Sales is almost universally acknowledged, the need for VPs in other areas is often overlooked. In reality, scaling without experienced leadership in product, marketing, and customer success becomes nearly impossible. ## The Impact of a VP of Product A team managing 100 customers and 100 core features might struggle with 1,000 customers and 10,000 features. A true VP of Product can handle this complexity, synthesize customer needs, and elevate the company to an enterprise level. Without one, growth bottlenecks are inevitable. ## The Leadership Gap in Marketing Relying on a marketing director or junior staff often falls short. A VP of Marketing can own annual targets, align with sales, and drive the company from $1.5M to $10M ARR. Without senior marketing leadership, growth speed and efficiency suffer significantly. ## The Role of a VP of Customer Success An experienced VP of Customer Success doesn’t just provide reactive solutions—they can grow installed base revenue by 10-20% YoY, aggressively reduce churn, and implement standardized processes. Individual contributors can’t achieve this level of impact. ## The Need for Engineering Leadership CTOs should focus on innovative projects, not repetitive tasks like scaling or security. Beyond $4-5M ARR, a VP of Engineering becomes critical to handle these responsibilities, freeing the CTO to drive innovation and maintain efficiency. ## The Contribution of a VP of Business Development While CEOs enjoy working with key partners, managing 5-100 critical relationships is impossible alone. A VP of Business Development can nurture strategic partnerships and unlock growth opportunities that might otherwise be missed. ## How VPs Elevate Their Teams Senior executives don’t just bring expertise—they build exceptional teams. For example, a VP of Customer Success can assemble a top-tier team to enhance customer experience. Without such leaders, team performance and morale may decline. ## The Critical Role of VPs in Scaling Senior executives ensure healthy growth in the $1-20M ARR range. Without experienced VPs, growth slows, operational chaos increases, and hitting targets becomes harder. If you’ve worked with a great VP, you know the difference; if not, you might not even realize what you’re missing. ## Sources covering this story - https://www.saastr.com/if-you-dont-think-you-need-a-vp-of-product-marketing-etc-then-you-havent-worked-with-a-great-one/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._