# Good Good CEO and president resign following controversial ad backlash

Leadership shakeup at YouTube golf channel after ad deemed promoting violence toward women.

- **Source:** [Business Insider](https://www.businessinsider.com)
- **Published:** 2026-09-02
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.businessinsider.com/good-good-ceo-president-out-ad-memo-2026-9>
- **On Brifing:** https://brifing.si/s/bbfbef1f-c8ce-4177-bdcb-601274edbc48

## Ad controversy shakes management

Good Good's golf equipment ad featuring Garrett Clark pushing female member Alexis Miestowski sparked outrage. Major retailers including Callaway pulled products, while two marketing team members were fired. The incident damaged the reputation of one of YouTube's most successful content collectives. The ad's violent imagery contradicted the channel's inclusive 'There's More to Golf' campaign launched earlier this year.

## CEO and President step down

Founding CEO Matt Kendrick and newly appointed President Joe Flannery resigned following the backlash. Kendrick claimed he hadn't reviewed the ad before publication. In a memo to staff, CFO Alex Puchala called it 'a difficult day for the Good Good family.' Flannery had only been in his role for days before the crisis erupted. The sudden leadership change created shockwaves within the organization.

## Interim CEO appointed

Co-founder and early investor Nahid Giga was named interim CEO to stabilize operations. Puchala will continue as COO/CFO overseeing daily processes. Content creator Garrett Clark remains with his production team. Management aims to rebuild trust by refocusing on core audiences. The appointment signals an effort to maintain continuity while addressing the reputational damage from the ad scandal.

## Financial and partnership fallout

The crisis cost Good Good its title sponsorship of a PGA Tour event and several retail partnerships. Despite losing shelf space, social media followers and online sales continued growing. The $45M-funded company had become a creator economy success story through energetic golf content. Analysts suggest self-deprecating humor could help recovery, though brand partnerships may remain cautious.

## Case study for creator economy

Good Good's rise and stumble highlights risks in influencer-brand relationships. Their audience-driven growth model exposed vulnerabilities in partnership networks. Industry watchers note the incident underscores content oversight challenges in digital-native media companies. The case offers lessons about balancing edgy content with brand safety in the creator economy.

## Internal memo to employees

CFO Puchala's staff memo praised Kendrick for building 'something extraordinary' from a friend group to global community. Emphasizing stability during transition, it announced Giga's interim role while reaffirming content team continuity. Puchala pledged open-door availability, framing the crisis as a chance to write 'the next chapter.' The communication reflects efforts to preserve company culture amid turmoil.

## Industry reactions and analysis

The debacle reignited debates about content moderation in influencer marketing. Experts predict brands will scrutinize creator partnerships more carefully. Golf's outreach to younger audiences suffered a setback. Good Good's crisis management has become a talking point about balancing creative freedom with corporate accountability in digital media ventures.

## Rebuilding strategy and next steps

Good Good plans to rebuild trust by re-engaging core fans through self-aware humor. Restoring retailer relationships remains a priority while maintaining investor confidence. The company will strengthen content review processes without compromising its energetic style. This incident will likely become a benchmark case for digital creators navigating brand partnerships and crisis management.

## Sources covering this story

- https://www.businessinsider.com/good-good-ceo-president-out-ad-memo-2026-9 — 

---

_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._