For the first time in 150 years: William Morris' unfinished designs come to life with Ruggable
Sketches from the archives of Arts & Crafts icon transformed into washable rug collection.
1Historic collaboration
Washable rug brand Ruggable partnered with Morris & Co to bring to life unfinished designs by Arts & Crafts pioneer William Morris, unseen for 150 years. Sketches discovered in California's Huntington Library archives were transformed into a 26-piece exclusive collection. The pieces reinterpret Morris' iconic botanical motifs and rich color palette with a contemporary twist, blending heritage with modern design sensibilities.
2Glimpse into creative process
The uncovered sketches offer rare insight into Morris' creative methodology. Morris & Co's design studio meticulously completed the archival drawings by hand, adapting them for contemporary interiors. The collection uses Morris' characteristic green hues as anchor colors while preserving the essence of original patterns. This project demonstrates the enduring relevance of Morris' design philosophy in modern home decor.
3Standout pieces
The collection features six distinct patterns including 'Daisy & Oak', 'Oak & Blossom', and 'Wild Tulip & Vine', each adorned with intricate botanical motifs. The 'Daisy & Oak Natural Rug' in floral green and blue tones emerges as the collection's centerpiece, with its delicate pink and red blooms against lush foliage embodying Morris' signature style. Every design reflects Morris' profound connection with nature through detailed organic elements.
4Practical luxury
Ruggable rugs combine stylish designs with practical features, known for their machine-washable convenience. The 2cm thick pads provide comfort underfoot while ensuring durability for high-traffic areas. Priced between £109 to £1,049, the collection offers accessible luxury. Existing customers praise the products' easy maintenance and longevity, factors that justify the premium positioning in the competitive home textiles market.
5Evolving design legacy
While this marks Morris & Co's second collaboration with Ruggable, it's the first to focus on previously unseen works from the archives. Earlier collections featured classics like 'Strawberry Thief', whereas this series introduces unique, unpublished designs. This approach demonstrates the brand's commitment to expanding its design heritage while preserving the authenticity of original artworks for contemporary audiences.
6Industry impact
The project elevates the growing trend of collaborations in luxury home textiles. Bridging historical design icons with modern interpretations meets consumer demand for products balancing nostalgia and innovation. Market analysts note particular interest from millennial and Gen Z consumers toward culturally significant designs. Industry experts predict this collection will strengthen the 'washable luxury' concept in the home decor sector.
7Production details
Each rug in the collection faithfully reproduces Morris' original sketches. Advanced digital printing technology captures the intricate details of complex patterns. The production process utilizes eco-friendly materials and water-based inks, aligning with Morris' nature-conscious design philosophy. This sustainable approach modernizes traditional craftsmanship while respecting environmental considerations in textile manufacturing.
8Design significance
The project represents an important intersection of art and commerce in the design world. William Morris' philosophy championing craftsmanship over industrial production finds new expression through contemporary manufacturing techniques. Design historians emphasize the collection's importance as a modern interpretation of the Arts & Crafts movement, successfully translating Morris' vision of 'beauty in the home' for 21st century living.