Piccolo Morini: A Younger Take on a Soho Favorite
The revamped version of Osteria Morini blends traditional Italian flavors with contemporary design.
1The Transformation of Osteria Morini
Opened in 2010 by chef Michael White, Osteria Morini served New York's Soho neighborhood for over a decade. In June 2024, it was replaced by Piccolo Morini, a 92-seat venue just down the street. Altamarea Group's new concept aims to present traditional Italian cuisine in a more social and energetic atmosphere. Handmade pastas, martinis, and shareable plates take center stage in this refreshed approach.
2Intergenerational Design Philosophy
Alsun Keogh of Nusla Design describes Piccolo Morini's interior as 'an Italian grandmother's living room reimagined by her cool grandchild.' Original tables, chairs, and lighting fixtures were preserved but contrasted with oxblood walls, forest green banquettes, and contemporary art pieces. Keogh explains, 'We didn't erase the old identity - we layered the new generation onto it.'
3Eclectic Decor Approach
The restaurant's hutch displays an eclectic mix ranging from Osteria Morini's old wine cork bucket to antique books, family silverware, and living plants. An intentionally unstructured gallery wall showcases frames, photographs, maps, and decorative plates in a non-traditional arrangement. The designer sourced items from previous Morini locations, auctions, and flea markets.
4Generational Color Palette
The deep oxblood burgundy, forest green, amber, and burnt orange color scheme references traditional Italian interiors but with amplified saturation for a contemporary feel. The yellow neon 'Piccolo' sign above the original orange 'Morini' lettering provides a playful, youthful touch. Keogh describes it as 'the entire project expressed in two typefaces.'
5Dual Atmosphere Concept
The space is divided into two distinct moods: a warm, intimate dining room and a lively neighborhood bar. While the dining room caters to long dinners and 'serious' wines, the bar offers a darker, 'less behaved' atmosphere. Both spaces serve different evening experiences while maintaining cohesive design elements throughout.
6Architectural Details and Materials
The design incorporates various textures including raw concrete, linen café curtains, and Murano glass chandeliers. Original elements like restored trattoria chairs, vintage mirrors, and solid wood butcher-block tables were preserved but juxtaposed with modern components. This blending creates a fresh identity while honoring the restaurant's heritage.
7Personal Design Touches
Designer Keogh added personal items from her own collection, including Le Creuset pots and vintage Italian signs, to create a homey feel. Each detail reflects the philosophy of 'grandchildren keeping their grandmother's furniture but adding their own things beside it.' Live plants and unexpected decorative elements contribute to the layered aesthetic.
8Innovation in the Dining Scene
Piccolo Morini presents a successful case study in restaurant reinvention while preserving brand identity. The 40 Kenmare Street location is neither a replica of Osteria Morini nor a complete departure from it. Familiar elements surrounded by fresh touches offer a new perspective on Soho's dynamic dining culture, proving that evolution can honor heritage while embracing change.