# iPhone gains market share in China as price hikes hurt Android rivals

Apple stands out while Android manufacturers struggle with price increases

- **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f)
- **Published:** 2026-07-14
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://appleinsider.com/articles/26/07/14/iphone-grows-china-market-share-as-price-hikes-harm-android-rivals?utm_source=rss>
- **On Brifing:** https://brifing.si/s/c0a7200c-f122-4af3-9867-5d9cedc50122

## iPhone's rise in China

In China's shrinking smartphone market, iPhone has seen significant growth by not raising prices. According to IDC data, Apple's sales are performing strongly, unlike competitors who are lagging behind the overall market.

## Overall market situation

Smartphone shipments in China reached 66 million units in Q2 2026. This marks the fifth consecutive quarter of decline, representing a 4.3% year-over-year drop.

## Impact of the RAM crisis

While the global RAM crisis is affecting the entire tech industry and causing a decline in consumer spending, Apple is managing to hold its ground in the Chinese market despite facing the same challenges.

## Challenges for Android manufacturers

Android manufacturers implementing price hikes are facing consumer backlash. This situation highlights how Apple's stable pricing policy is helping it gain market share.

## Key findings from IDC

IDC's July 14 report reveals the general downward trend in China's smartphone market while emphasizing that iPhone has bucked this trend.

## Apple's strategic advantage

By maintaining price stability during economic uncertainties, Apple is winning consumer trust in China. This is seen as part of the company's long-term market strategy.

## Sources covering this story

- https://appleinsider.com/articles/26/07/14/iphone-grows-china-market-share-as-price-hikes-harm-android-rivals?utm_source=rss — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
