# FARMSTAY to Showcase PDRN & Vitamin Collection at Mall of the Emirates Korean skincare brand FARMSTAY launches a two-week pop-up event in Dubai to engage consumers. - **Source:** [Khaleej Times](https://www.khaleejtimes.com) - **Published:** 2026-11-09 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c0f63e77-8c56-4ea9-8813-df470a243e38 ## Strategic UAE Market Expansion FARMSTAY, a Korean skincare brand under Myungin Cosmetics, is launching a dedicated pop-up store at the Mall of the Emirates. Running from November 2 to 15, 2026, this initiative aims to bolster brand visibility within the UAE. The event serves as a direct engagement platform for local consumers to explore the brand's unique philosophy. ## Focus on PDRN Ingredients The showcase centers on the PDRN Vitamin Advanced collection, which highlights ginseng-derived PDRN combined with a specialized vitamin complex. This formulation is designed to promote skin hydration, nourishment, and a healthy glow. By emphasizing these specific ingredients, the brand aims to differentiate its offerings within the competitive skincare market through nature-inspired, science-backed product development. ## Innovative Capsule Technology A key highlight is the advanced capsule cream, featuring visible cream capsules suspended in a clear gel. This dual-texture format allows users to customize the gel-to-cream balance based on their personal preference for a lighter or richer feel. The advanced capsule serum similarly utilizes visible capsules that blend seamlessly into the gel during application. ## Comprehensive Daily Skincare Routine Beyond the hero capsule products, the pop-up presents a full range including an advanced toner, serum, cream, rolling eye serum, and sun cream. These items are curated to cover every stage of a daily skincare routine, from initial hydration after cleansing to essential daytime sun protection, ensuring a holistic approach to skin health. ## Unique Hydrogel Mask Experience The collection also features the PDRN Vitamin Hydrogel Mask, which offers a distinct alternative to conventional essence-soaked sheet masks. Its soft gel composition is designed to fit closely to facial contours, providing a refreshing and cooling sensation. This product demonstrates the brand's commitment to varied textures that enhance the overall user experience. ## Interactive Consumer Education Visitors to the ground floor location can test selected products and consult with an on-site team regarding specific features and application methods. This hands-on approach is intended to help shoppers understand the nuances between different textures and identify which specific formulations best suit their existing skincare routines and individual skin needs. ## Korean Beauty Market Trends The event reflects the ongoing global popularity of Korean skincare, which prioritizes ingredient-focused formulations and comfortable textures for daily use. By bringing this experience to a major retail hub like the Mall of the Emirates, FARMSTAY aligns with broader industry trends of experiential retail and direct-to-consumer education in high-traffic international shopping destinations. ## Future Brand Growth Prospects This two-week pop-up represents a calculated step in FARMSTAY’s international growth strategy. By establishing a physical presence in a prominent location, the company seeks to build long-term brand loyalty. The success of this event will likely inform future retail strategies as the brand continues to expand its footprint across the Middle East region. ## Sources covering this story - https://www.khaleejtimes.com/kt-network/farmstay-to-showcase-its-pdrn-vitamin-collection-at-mall-of-the-emirates — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._