Top Under-the-Radar Menswear Brands Recommended by Style Editors
Discover emerging labels that offer fresh perspectives and quality alternatives to mainstream fashion.
1The Search for Novelty
Style editors often find mainstream collections overhyped and repetitive, leading them to seek out emerging labels. By exploring under-the-radar brands, consumers can discover unique pieces that differentiate their personal style. This editorial selection focuses on brands that provide genuine value, fresh aesthetic perspectives, and high-quality construction for the modern wardrobe.
2European Heritage and Minimalism
Octobre Editions, founded in Paris in 2016, emphasizes timeless everyday essentials like fine sweaters and coats. Meanwhile, London-based Reiss focuses on sharp-cut blazers and merino-wool polos, offering a sophisticated alternative to traditional suits. These brands prioritize longevity, ensuring that their garments remain stylish and functional for many years of consistent wear.
3Denim and Casual Versatility
California-based label PAIGE provides premium denim options ranging from slim to relaxed silhouettes, suitable for various casual outfits. Copenhagen’s NN.07 specializes in mix-and-match menswear, including knitwear and trousers, designed for seamless transitions between casual and dressier occasions. Both brands offer foundational pieces that anchor a versatile, high-quality daily rotation.
4Affordable Trend-Forward Aesthetics
GU, the sister company of Uniqlo, offers trend-forward pieces with a unique Tokyo-inspired aesthetic at accessible price points. The brand allows shoppers to experiment with statement silhouettes like barrel-leg pants and oversized jackets without significant financial investment. It serves as a practical entry point for those looking to update their wardrobe.
5Functional Athleisure and Outerwear
Beyond Yoga provides body-inclusive activewear, including ultra-soft shirts and hoodies suitable for both gym sessions and daily errands. Additionally, Aritzia has expanded into men’s clothing, offering durable puffer and rain jackets designed for unpredictable weather. These functional layers are essential for maintaining comfort during chilly commutes or outdoor weekend activities.
6Reimagining Classic Menswear Staples
California Arts distinguishes itself by reworking traditional staples through unexpected cuts and proportions. Their Henleys feature deep button plackets, while their outerwear utilizes dramatic lengths and belted closures to create a modern silhouette. Despite these unconventional design choices, the pieces remain compatible with standard wardrobe staples like straight-leg jeans and leather shoes.
7Editorial Curation Process
The recommendations are curated by Men's Health editors Joseph Cheatham and Christian, who leverage their extensive experience in fashion commerce. Their selection process prioritizes brands that offer something different from existing wardrobe staples. By evaluating quality, design perspective, and overall value, they help readers navigate the crowded landscape of online retail.
8Strategic Wardrobe Building
Building a capsule wardrobe requires selecting versatile pieces that can be easily mixed and matched across different settings. By incorporating items from these specific labels, individuals can achieve a more cohesive and intentional style. This approach reduces the reliance on fast fashion trends and encourages investing in durable, well-designed clothing items.
Original article: Men's Health — Top Under-the-Radar Menswear Brands Recommended by Style Editors