# Live Updates from Apple's iPhone 18 Launch Event New iPhone models and surprise features unveiled - **Source:** [CNET (YouTube)](https://brifing.si/source/d98fed98-60b0-44b1-9469-4438fc7d13f9) - **Published:** 2026-09-01 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c1ba838d-bd79-46bf-a9c3-ae7c4e98f96e ## What Happened at the Event? Apple unveiled the iPhone 18 series at a special event held at Apple Park in Cupertino. The event began with an opening speech by CEO Tim Cook and featured not only new iPhone models but also unexpected product announcements. Thousands of journalists and tech enthusiasts from around the world attended. This launch marks one of Apple's annual traditional events. ## iPhone 18 Series Features The iPhone 18 series includes 4 models with 6.1-inch and 6.7-inch screen sizes. The new A18 Bionic chip promises 20% higher performance with 30% less energy consumption. Camera system improvements enhance night mode and portrait photography quality. USB-C ports have become standard across all models. Battery life is reported to be 2 hours longer than the previous generation. ## Surprise Product Announcements Apple unexpectedly introduced a new AirPods Pro model and Apple Watch Series 10 during the event. The AirPods Pro feature new active noise cancellation technology and longer battery life. The Apple Watch Series 10 comes with a completely redesigned look and blood glucose monitoring capability. These surprise products will launch simultaneously with the iPhone 18 models. ## Software Updates iOS 18 will be the most significant software update accompanying the iPhone 18 series. New AI-based Siri features and enhanced privacy controls stand out. A major messaging innovation includes RCS support. Apple stated iOS 18 will work on older iPhone models but not all features will be available. ## Pricing and Availability The iPhone 18 series starts at $999 and goes up to $1,599. Pre-orders began immediately after the event, with first deliveries within two weeks. Prices in Turkey will be determined based on the exchange rate. Apple also announced special enterprise packages for business customers. ## Impact on Competition The iPhone 18 launch initiates a new competitive phase for rivals like Samsung and Google in the smartphone market. Apple is expected to strengthen its market leadership, particularly with camera technology and AI features. Analysts note this launch will be one of the most significant events in consumer electronics this year. ## Supply Chain and Production Most iPhone 18 series production occurs at Foxconn facilities in China. Apple is diversifying its supply chain by increasing production capacity in India and Vietnam. The company set an initial production target of 90 million units for new models. This production volume will generate approximately $25 billion in revenue for Apple's suppliers. ## Market Expectations Analysts predict the iPhone 18 series could sell 75 million units in Q4 2024. These sales are expected to contribute about $85 billion to Apple's revenue. Strong demand is anticipated in emerging markets like China and India. Apple's stock gained 3% following the launch. ## Sources covering this story - https://www.youtube.com/watch?v=vH3WL3oaxwI — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._