# Spider-Man: Brand New Day chases box office records

Marvel's new film nears Avengers: Endgame's record with $355 million domestic debut.

- **Source:** [US Top News and Analysis](https://brifing.si/source/635540e9-943e-450d-ae52-ae0bfe3b67eb)
- **Published:** 2026-08-02
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.cnbc.com/2026/08/02/spider-man-brand-new-day-box-office-355-million-domestic-opening.html>
- **On Brifing:** https://brifing.si/s/c227815b-0df1-4fe5-b1e6-a0a6736b166d

## Just shy of the record

Spider-Man: Brand New Day scored a massive $355 million at the domestic box office over the weekend, coming just $2 million short of Avengers: Endgame's 2019 record of $357 million. The film also shattered records with its Thursday previews, earning $169.3 million. This performance demonstrates the enduring appeal of Marvel's cinematic universe.

## Global domination

Internationally, the film added $572 million to its tally, including a whopping $121 million from China, bringing its global opening to $927 million. These numbers reaffirm Marvel's position as a global entertainment powerhouse. The strong performance in Asian markets particularly highlights the franchise's worldwide reach.

## A lifeline for theaters

Paul Dergarabedian of Rentrak emphasized the film's significance for the exhibition industry. He predicted this could lead to the biggest summer since 2019, potentially surpassing the $4 billion benchmark. The strong August performance sets up what could be a record-breaking season for movie theaters.

## Audience metrics

According to EntTelligence, approximately 24.1 million moviegoers in the U.S. and Canada watched the film over the weekend. About 21% of tickets sold were for premium large-format screenings, averaging $18.55 per ticket. This premium mix contributed significantly to the film's impressive per-screen averages.

## Premium formats shine

While IMAX screens were reserved for The Odyssey, other premium formats had record weekends. Dolby Cinema had its best-ever domestic weekend with $10 million from the film. Screen X posted $7 million, while 4DX earned $5.2 million, both setting domestic records for CJ4DPlex.

## Marvel's unstoppable growth

Marvel Studios president Kevin Feige called the opening 'phenomenal' and credited the deep connection fans have with Marvel characters. He hinted that this success sets up exciting future developments in the Marvel Cinematic Universe. The studio continues to expand its storytelling horizons.

## Record books rewritten

Brand New Day became only the second Hollywood film to cross $300 million in domestic opening weekend ticket sales. The first was Avengers: Endgame seven years ago with $357 million. These numbers confirm superhero films' continued dominance at the box office.

## An industry milestone

This record-breaking debut marks a significant post-pandemic recovery milestone for cinemas. Despite higher ticket prices, strong audience turnout demonstrates growing demand for premium experiences. For studios, these results validate continued investment in big-budget theatrical releases.

## Sources covering this story

- https://www.cnbc.com/2026/08/02/spider-man-brand-new-day-box-office-355-million-domestic-opening.html — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._