# AliExpress Fined €550 Million for Counterfeit Goods The European Commission penalizes AliExpress for failing to prevent the spread of counterfeit products. - **Source:** [GSMArena.com - Latest articles](https://brifing.si/source/ae58cd90-1e26-4445-9a9c-963b7954a50c) - **Published:** 2026-07-20 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c23e5b20-a1d6-466d-a5fe-36ac312276bf ## Heavy Fine for AliExpress The European Commission has fined Chinese e-commerce giant AliExpress €550 million for failing to prevent the sale of counterfeit and illegal products. This penalty was imposed due to AliExpress's breach of obligations under the Digital Services Act (DSA). ## Spread of Illegal Products AliExpress's system for detecting and removing illegal products was found to be ineffective. Many illegal products remained on the platform for weeks, and sellers were able to bypass the system by mislabeling their products. ## Advertising and Recommendation Systems AliExpress's advertising and recommendation systems were noted to exacerbate the spread of illegal products. The company relied on a single quantitative indicator, which misjudged the system's effectiveness. ## Brand Authorization System AliExpress's 'brand authorization system,' intended to prevent counterfeit sales, was found to be ineffective and understaffed. This allowed sellers to easily bypass the system. ## Action Plan and Process AliExpress must submit an action plan to the European Commission by October 20. The plan must outline measures to assess and mitigate systemic risks. The Commission will issue its final decision within a month of receiving the plan. ## Significance and Implications This fine underscores the responsibility of e-commerce platforms to prevent the spread of illegal and counterfeit products. AliExpress's corrective actions are crucial for restoring consumer trust and ensuring legal compliance. ## Sources covering this story - https://www.gsmarena.com/european_commission_fines_aliexpress_550_million_for_counterfeit_goods-news-73800.php — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._