# Shiba Inu Team Faces Criticism Over Controversial Social Media Campaign SHIB community expresses disappointment with team's priorities amid token struggles. - **Source:** [CryptoPotato](https://brifing.si/source/bd22636b-ec8d-42a8-8cca-1937c50e0f6c) - **Published:** 2026-07-21 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/c2cf2860-bf37-48ba-8605-d0376877166f ## Controversial Campaign Shiba Inu team sparked backlash with their 'strongest SHIB community' poll inspired by FIFA World Cup. Community members criticized the team for focusing on trivial activities instead of addressing urgent issues like token value decline and development stagnation. ## Disappointed Investors The SHIB Army voiced frustration over the token's 72% yearly price drop and ecosystem stagnation. One user summarized the trust erosion by saying, 'I curse the day I learned about Shib,' reflecting widespread community sentiment. ## Misguided Communication The campaign reinforced the 'dead project' perception in crypto circles by misaligning with community expectations. Experts emphasize that crypto projects need more strategic social media approaches to maintain credibility. ## Short-Term Price Recovery While SHIB price showed a 4% weekly increase, with burn rate surging 280% and exchange reserves hitting 5-year lows offering hope, the massive circulating supply remains a fundamental challenge for sustained growth. ## Token Burn Efforts Although increased token burning is positive, the enormous total supply means significantly more burn activity is needed to create meaningful price impact. Community and team must intensify these efforts collectively. ## Rebuilding Trust Analysts suggest Shiba Inu must revise communication strategies, enhance transparency, and prioritize ecosystem development to restore credibility. Healthy community engagement management appears crucial for long-term viability. ## Sources covering this story - https://cryptopotato.com/shiba-inu-shib-team-faces-backlash-over-controversial-social-media-campaign-details/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._