# Apple raises prices of older iPhone models by $100 Previous generation iPhones see price hikes while new models maintain original pricing - **Source:** [Engadget](https://www.engadget.com) - **Published:** 2026-09-09 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c2d4c401-3f24-4085-af00-d9c02726773b ## Price increase announcement During its recent product event, Apple conspicuously avoided mentioning price changes for older iPhone models while highlighting stable pricing for new devices. The company increased prices of previous generation iPhones by $100 across the board. This strategic move comes after temporary discounts following newer model releases, bringing prices back to their original launch levels. ## Specific model price changes The iPhone 16 now starts at $799 (up from $699), returning to its 2024 launch price. The iPhone 17 family saw its entry-level model increase from $599 to $699, while the 256GB variant jumped from $799 to $899. The premium iPhone Air model now begins at $1,099 instead of $999. Notably, AirPods pricing remained unchanged, likely due to their lack of onboard memory features. ## Timing of price adjustments These price changes occurred shortly after the launch of iPhone 17 models, suggesting Apple's strategy of temporary discounts to clear inventory followed by price normalization. The adjustments appear timed to coincide with the new product cycle while maintaining perceived value across generations. ## Competitive pricing context Apple's pricing strategy maintains premium positioning while offering apparent value at different tiers. The $100 increase represents about 14-16% hike for most affected models. This contrasts with competitors who typically maintain or reduce older model prices, highlighting Apple's confidence in brand loyalty and product longevity. ## Historical pricing patterns Apple has historically adjusted older model pricing post-new releases, but this $100 hike is among the most significant. Previous adjustments typically ranged $50-75. The larger increase may reflect inflationary pressures, component costs, or strategic positioning to push consumers toward newer models. ## Consumer impact analysis The price changes affect budget-conscious consumers who prefer previous-generation models. With entry-level iPhones now starting at $699 instead of $599, Apple risks alienating some value-oriented buyers. However, the company likely calculates that brand loyalty will outweigh potential customer losses. ## Market reaction expectations Industry analysts predict mixed reactions to the price hikes. While Apple's premium brand can sustain higher pricing, competitors may seize this opportunity to highlight better value propositions. The move could also impact holiday sales patterns as consumers weigh newer versus older model value. ## Strategic implications Apple's pricing strategy demonstrates sophisticated product lifecycle management. By increasing older model prices while keeping new ones stable, they maintain premium positioning across generations. This approach protects margins while carefully segmenting their customer base between cutting-edge and value-focused buyers. ## Sources covering this story - https://www.engadget.com/2254228/apple-increases-older-iphone-prices-by-dollar100/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._