# The Iconic 'Fearless Girl' Statue is Becoming a Brand State Street is transforming the iconic statue into a commercial product. - **Source:** [Fast Company](https://www.fastcompany.com) - **Published:** 2026-07-20 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c34060b5-8ea3-4374-8fa0-d3d232320222 ## The Rise of Fearless Girl The Charging Bull statue, an icon of Wall Street, symbolized financial power. However, over the past decade, the Fearless Girl statue has overshadowed it. Commissioned by State Street, this statue symbolizes women's power and leadership. ## State Street's Move State Street has decided to transform the Fearless Girl statue into a brand. As part of this initiative, the statue's official website and product line have been launched. This move aims to enhance the statue's commercial potential. ## Creating Brand Value Fearless Girl is no longer just a statue but also a brand. State Street aims to raise awareness about women's financial leadership and increase brand value using this iconic figure. ## Consumer Products State Street offers various consumer products related to the Fearless Girl statue. These products include clothing, accessories, and decorative items. They aim to spread the statue's message to a broader audience. ## Wall Street's New Icon Fearless Girl has surpassed the Charging Bull statue to become Wall Street's new icon. This statue emphasizes women's leadership and power rather than financial strength. ## Future Impacts The transformation of the Fearless Girl statue into a brand could raise awareness about women's leadership in the financial world. This move could also significantly enhance State Street's brand value. ## Sources covering this story - https://www.fastcompany.com/91573651/fearless-girl-statue-is-becoming-a-brand — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._