# Apple M5 MacBook Air with 32GB RAM Discounted Apple's latest MacBook Air model now available with a $150 discount. - **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f) - **Published:** 2026-08-27 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c3e343cb-7f76-4e4e-a35c-b8b454bab359 ## M5 MacBook Air Special Offer Apple has launched a limited-time discount on the 13-inch M5 MacBook Air. The high-performance model with 32GB RAM is currently available for $1,549. This price represents a $150 discount from the regular retail price. The discounted price is valid through Apple's official sales channels and authorized resellers. ## Technical Specifications The discounted MacBook Air model comes with an M5 processor and 10-core GPU. The device features 512GB of storage. The 32GB RAM option offers the highest memory capacity in the M5 series. These specifications provide ideal performance for professional users and heavy workloads. ## Sales Channels The discounted MacBook Air model is available at Apple's own stores as well as authorized resellers like B&H. B&H stands out among retailers offering the $150 discount. Stock availability and delivery times may vary depending on the seller. ## Target Audience This discount primarily targets professionals who require high performance for their work. Users in fields like graphic design, video editing, and software development can benefit from the advantages of 32GB RAM. For students and casual users, base models might be more suitable. ## Competitive Pricing Apple's move represents an important strategy to compete with rival models like Dell XPS and Microsoft Surface. The $1,549 price point offers a significant advantage in the premium laptop segment. This discount appears to be part of Apple's efforts to maintain market share. ## Limited-Time Campaign There has been no official announcement about how long the discount will last. However, considering Apple's past campaigns, such offers are typically short-lived. Time is running out for consumers who want to take action before stocks run out. ## Software Support The MacBook Air comes with the latest version of macOS and provides access to Apple's entire software ecosystem. Professional applications like Final Cut Pro and Logic Pro can run at high performance on this device. Additionally, Apple's free technical support is included with the purchase. ## Assessment This discount offers a significant opportunity for users with high memory requirements. The M5 processor's balance of energy efficiency and performance makes the MacBook Air series ideal for traveling professionals. Apple's move could be part of a strategy to clear inventory ahead of expected new models in the second half of the year. ## Sources covering this story - https://appleinsider.com/articles/26/08/27/apples-m5-macbook-air-with-32gb-ram-drops-to-1549?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._