# Danhausen's Freeze Tour Takes Over Minneapolis During WWE SummerSlam Week WWE's beloved character Danhausen to distribute ice cream in Minneapolis. - **Source:** [Forbes - Business](https://brifing.si/source/e0310925-a7af-4d4b-80a7-c80d400e49fa) - **Published:** 2026-07-27 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c450b0e4-c086-49ee-bfdb-c19aa956f3c0 ## Danhausen's Freeze Tour Begins WWE's beloved character Danhausen is launching the Freeze Tour in Minneapolis during SummerSlam week. Starting on July 30, Danhausen will travel around the city in a customized ice cream truck. He will offer frozen treats to fans at popular locations like Downtown East Commons Park, the Convention Center, and U.S. Bank Stadium. This event is part of WWE's summer activities and provides a direct interaction opportunity with fans. ## Danhausen's Rise in WWE Danhausen gained massive popularity just two months after joining WWE in 2026. A special exhibit was opened for him at WWE World during WrestleMania week. He also partnered with Goodyear Blimp to 'curse' the city of Las Vegas. Danhausen's rapid impact in WWE highlights the success of his character and marketing strategies. ## The Curse of the New York Knicks and Danhausen Last year, Danhausen famously 'cursed' and then 'un-cursed' the New York Knicks, helping the team win the NBA championship after a 52-year drought. This event made Danhausen a mainstream media figure. Now, fans are curious if he will do the same for the Minnesota Vikings, who have long struggled to win a Super Bowl. ## Events in Minneapolis During the Freeze Tour, Danhausen will meet fans at various locations in Minneapolis. The tour starts at Downtown East Commons Park and continues at the Convention Center and U.S. Bank Stadium. Fans can choose their favorite ice cream flavors from the 'flavor wheel' on the truck. These events are part of the vibrant atmosphere WWE brings to the city during SummerSlam week. ## Danhausen's Last WWE Match Last month, Danhausen defeated JD McDonagh at WWE Saturday Night's Main Event, with support from NBA star Karl-Anthony Towns. This victory showcased Danhausen's strength and fan support once again. A similar performance is expected during SummerSlam week. ## Collaboration with ESPN Danhausen's Freeze Tour is being held in collaboration with ESPN. This is a step to strengthen WWE's ties with the sports world. ESPN aims to reach a wider audience by supporting the events with live broadcasts. Such collaborations enhance Danhausen's brand value. ## The Curse of the Minnesota Vikings The Minnesota Vikings are known as one of the most cursed teams in NFL history. The team, which has long fought for a Super Bowl championship, is under pressure from fans to seek Danhausen's help. It remains to be seen if Danhausen will lift the Vikings' curse as he did for the New York Knicks. ## The Importance of WWE's Summer Events WWE's major events like SummerSlam are not limited to in-ring battles. Side events in cities provide opportunities to connect with fans. Danhausen's Freeze Tour is part of this strategy. WWE boosts brand awareness through such events while encouraging fan participation. ## Sources covering this story - https://www.forbes.com/sites/alfredkonuwa/2026/07/27/danhausens-freeze-tour-to-take-over-minneapolis-during-wwe-summerslam-week/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._