Is the MacBook Pro M5 Still Worth It After Price Hike?
A decision-making guide amid Apple's new pricing and anticipated MacBook Ultra.
1Apple's Price Increase Wave
In June 2026, Apple raised prices across many products including the MacBook Pro M5 due to memory shortages and rising component costs. The 1TB MacBook Pro M5 saw a $300 increase. This hike further emphasized Apple's premium pricing strategy. While the company has loyal customers, these increases are straining budgets. Prices aren't expected to drop in the near future, making timing crucial for purchases.
2MacBook Ultra Expectations
Apple's fall 2026 event is expected to introduce the MacBook Ultra. Rumors suggest this model will feature the first-ever OLED touchscreen in the MacBook lineup - a long-awaited feature by Apple fans. The Ultra is predicted to use M5 Pro and M5 Ultra chips. However, models with M6 and AI-focused M7 chips expected in 2027 might offer even better performance. This makes timing your purchase particularly important.
3New Models' Cost Implications
The MacBook Ultra likely won't be affordable due to new features like touchscreen and rising memory costs. However, compared to current MacBook Pro M5 prices, it may offer better value. New model releases could make M5 models feel technologically outdated. Reviews suggest OLED screens will significantly enhance user experience. This technological leap might justify waiting for newer models despite higher prices.
4Advantages of Waiting
If your current MacBook meets your needs, waiting for new models makes sense. A few more months could bring major innovations like touchscreens. The MacBook Pro M5 is at its highest price ever with little chance of discounts. New models' upgrades might justify their cost. While waiting, you can monitor price drops on older models. This strategic patience could lead to better value for your investment.
5More Affordable Alternatives
If the MacBook Pro M5's price is prohibitive, consider more affordable options like MacBook Air or MacBook Neo. The MacBook Air M5 stands out with its thin design, fast performance, and sub-$1,500 price. The MacBook Neo, priced under $700, is Apple's most budget-friendly laptop. Tests show the Neo outperforms $600 Windows PCs in speed, screen quality, and overall user experience, making it compelling for budget-conscious buyers.
6Value of Previous Generation Models
For tight budgets, consider M4 or even M2 chip MacBook Pros. Retailers like Best Buy offer M2 Pro MacBook Pros on clearance for $1,599. Older models continue to handle most daily needs effectively. For instance, M1 Pro models remain capable for word processing, streaming, and light photo/video editing. Carefully evaluate whether you truly need an upgrade, as previous generations often deliver sufficient performance at lower costs.
7Match Your Usage Scenario
If you don't need professional-level power, MacBook Air or Neo might suffice. Students and light users will find Neo's price-to-performance ratio attractive. Multitaskers and professional creators may prefer Pro models. However, with current M5 Pro prices, carefully assess your actual needs. Before stretching your budget, test more affordable options. Many users overestimate their computing requirements and can save significantly.
8Conclusion: Strategic Waiting or Alternatives
Apple's price hikes and upcoming products create tough decisions for consumers. If you don't urgently need an upgrade, waiting for new models like the MacBook Ultra is wisest. Budget-conscious buyers should consider Air or Neo alternatives. Previous-gen Pro models may also offer good value. Waiting for major innovations like OLED touchscreens could prove more satisfying long-term. Balance your needs against your budget carefully when deciding.