# Google Play Hosts 'The Auction' at SDCC Exclusive rewards and experiences for Comic-Con attendees. - **Source:** [Latest from Android Central](https://brifing.si/source/c01c90da-6cf6-4b63-a76b-3d38df0e8324) - **Published:** 2026-07-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/c6c28315-6851-447c-be86-4c65cf814d97 ## Google Play's SDCC Event Google Play is hosting 'The Auction' at San Diego Comic-Con (SDCC), offering special rewards for both physical attendees and online users. The event targets comic book fans and gamers with unique experiences and giveaways. ## Exclusive Perks for Play Points Members Gold and above Play Points members can unlock special digital reward cases in the Google Play Store. These cases contain point boosters and surprise collectibles, available until August 10. ## On-Site Experiences at SDCC SDCC visitors can earn tokens redeemable for exclusive rewards, including a giant gachapon machine, custom tote bags, and a keychain charm bar. Marvel Strike Force and Crunchyroll rewards are also part of the offerings. ## Grand Auction Finale The event culminates in a high-stakes auction on July 25, hosted by Quenlin Blackwell. Rare items like an Emerald Gemagotchi Necklace and Herman Miller gaming chair will be up for bids. ## Expanding Play Points Rewards Ecosystem Google continues to enhance its Play Points program, recently offering significant discounts on devices like the Pixel 10 Pro. Collaborations with YouTube and Chrome provide additional accessory and apparel rewards. ## Brand Experience and User Engagement Google Play's presence at SDCC creates a powerful brand experience at the intersection of tech and entertainment. By engaging with this major event, Google aims to boost user loyalty and reach new audiences. ## Sources covering this story - https://www.androidcentral.com/apps-software/google-play-store/google-play-at-sdcc-hosts-the-auction-comic-book-fans-like-me-should-be-thrilled — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._