Samsung acts against Apple's foldable phone threat
With new foldable models, Samsung aims to maintain its market leadership.
1Samsung's new move
Samsung will unveil new foldable phone models at tomorrow's Galaxy Unpacked event. In addition to the Fold and Flip series, the company plans to introduce a wider and shorter foldable model. This move is seen as a critical strategy ahead of Apple's foldable iPhone.
2Market shift
The foldable phone market has long been dominated by Samsung. However, with innovations like creaseless displays and dustproof designs from competitors, Samsung began to struggle. Having regained market leadership last year with the Z Fold 7 and Z Flip 7, the company now faces the Apple threat.
3Apple factor
Industry analysts predict Apple's entry into the foldable phone market will take this segment from niche to mainstream. According to IDC reports, Apple could capture 34% of the foldable market by value in its first year, posing a serious threat to Samsung.
4Design competition
Samsung's new wide foldable design isn't entirely new. Huawei, Oppo, and Microsoft have tried similar designs before. However, thanks to Samsung's market power, slim outer-screen models became the standard. Apple is expected to adopt a similar design approach.
5Strategic risks
Imitating Apple could be a risky move for Samsung. Previous attempts like the Galaxy S25 Edge and Z TriFold failed. But the company is taking this risk to maintain its leadership in the foldable market. How consumers will respond to the new designs remains to be seen.
6Market future
The foldable phone market is on the verge of major transformation. Samsung's new models and Apple's anticipated entry will shape this segment's future. Samsung's early moves are crucial for maintaining market share. The coming months will be decisive for the mobile technology world.