Adidas Originals and Drama Call Launch Weather-Ready ClimaCool 1 GTX
Manchester-inspired collaboration blends rugged GORE-TEX functionality with distinct streetwear aesthetics for urban terrain.
1Fourth Collaborative Partnership
Adidas Originals and Manchester-based streetwear label Drama Call are reuniting for their fourth collaborative project. This latest release reimagines the classic ClimaCool 1 silhouette, specifically tailored for the unpredictable weather conditions found in Manchester. Founder Charlie Bows led the design process, aiming to blend local cultural identity with high-performance technical footwear elements.
2Manchester Is My Mountain
The campaign features local rapper Suggz and operates under the thematic concept of Manchester as a mountain. This narrative frames the urban landscape as a challenging terrain that necessitates rugged, durable gear. By treating city streets like a mountain environment, the design emphasizes resilience against the region's frequent and heavy rainfall.
3Technical Material Specifications
To combat wet conditions, the upper features a black ripstop shell integrated with a GORE-TEX membrane. Durability is further reinforced by CORDURA tags located at the heel collar. The design includes a black midsole with debossed adiPRENE branding, providing essential cushioning and support for navigating diverse urban surfaces during daily commutes.
4Distinctive Visual Accents
The colorway is primarily black, punctuated by vibrant pulse lime accents that trace the eyestay and tongue badge. A unique marbled, camo-style outsole mixes lime, black, and grey rubber, featuring a maroon line along the edge. These aesthetic choices provide a high-contrast look that stands out against the shoe's dark base.
5Branding and Custom Details
Drama Call branding is integrated throughout the shoe, including a silver tongue badge and a lace tab. The heel tab displays a cluster of three silver stars, while a black metal star hangtag is attached via a ball chain. Inside, the quilted silver lining adds a premium touch to the overall design.
6Interior and Graphic Elements
The interior features lime sockliners adorned with oversized halftone star graphics. One foot displays a maroon Adidas logo, while the other carries the Drama Call wordmark. A cord-lock toggle at the top of the laces ensures a secure fit, reflecting the functional, utility-focused approach taken by the design team for this release.
7Exclusive Launch Schedule
The official launch begins exclusively via the Drama Call website on Saturday, November 14. A wider release follows on Sunday, November 15, through the Adidas CONFIRMED app and select retail partners. Interested consumers are encouraged to set reminders to secure their pairs before the limited-edition stock is exhausted during the initial drop.
8Market Positioning Strategy
This collaboration highlights the growing trend of localized streetwear partnerships that prioritize regional identity. By addressing specific environmental frustrations like Manchester's rain, the brand creates a product that resonates deeply with the local community. This strategy elevates the ClimaCool 1 from a standard sneaker to a functional, culturally significant piece of gear.
Original article: Hypebeast — Adidas Originals and Drama Call Launch Weather-Ready ClimaCool 1 GTX