# YouTube Announces New Features for Connected TV Creator playlists can now be watched in series format. - **Source:** [Marketing Dive](https://www.marketingdive.com) - **Published:** 2026-08-20 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/cb605f48-2bf2-4dc4-bffe-5e56cd53c498 ## YouTube's New Features for Connected TV YouTube has announced a series of new features for connected TVs. These updates aim to make it easier and more effective for users to watch content. Specifically, creator playlists can now be watched in series format. This allows users to follow content in a more organized manner. ## Transformation of Playlists into Series Format One of YouTube's new features is the ability for creators to transform playlists into series format. This allows users to watch content episodically. For example, an educational series or vlog series can now be watched like a TV show. This feature helps creators make their content more engaging. ## Goal to Improve User Experience YouTube's updates aim to improve the user experience on connected TVs. Content in series format can help users watch content for longer periods and with more enjoyment. This is seen as a step to increase user loyalty on the platform. ## New Opportunities for Content Creators YouTube's new features offer new opportunities for content creators. Transforming playlists into series format makes content more organized and engaging. This can help creators expand their audience and increase views on their content. ## Growth in Connected TVs Connected TVs play a significant role in video viewing habits. YouTube's updates aim to support growth in connected TVs. Content in series format can encourage users to spend more time on these devices. ## Technology and Content Integration YouTube's new features highlight the importance of technology and content integration. These features developed for connected TVs make content delivery more effective. This is a sign of the platform's efforts to enhance content experience through technological innovations. ## User Feedback and Improvements YouTube is developing new features for connected TVs by considering user feedback. These updates are designed to meet user needs. Content in series format can make watching content more enjoyable for users. ## YouTube's Future YouTube's new features for connected TVs provide clues about the platform's future. Technological innovations and efforts to enhance content experience show that YouTube will continue to shape video viewing habits. These updates are an important step to increase user loyalty on the platform. ## Sources covering this story - https://www.marketingdive.com/news/sociable-youtube-rolls-out-improvements-for-connected-tv/828408/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._